Lao Zhang opened his lecture | He regretted not learning for a year
Since the reform and opening up, China's economy has moved from extensive development to standardized development, supply-side reform has gradually deepened, industrial structure has been adjusted, and traditional industries have faced huge impacts. Higher requirements are put forward for industrial technology, models, systems and personnel quality.
In an era where "the times abandon you and will never say goodbye", how can we keep pace with the times and remain competitive for a long time? What should ceramics people do in the midst of a wave of change?
Working intensively in the ceramic industryFor more than fifteen years, the brand value has increased by 258% in six years, and the team’s performance has risen linearly for three consecutive years——Gold Medal Asia Tile Leader, Gold Medal Business School Instructor Zhang Xiang, the 2-hour course solved the confusion in the hearts of gold medalists, eliminated anxiety, clarified the direction, and rekindled fighting spirit.
Zhang Xiang, General Manager of Gold Medal Asia Tile Marketing
Zhang Xiang’s course entitled "Traits of Marketers in the 21st Century", starts from the difference between marketing and sales, introduces the iteration of the marketing model, further proposes the necessary characteristics of marketers, and introduces personal SWTO analysis and the practical application of PDCA in project management.
Students actively discussed the difference between marketing and sales, and the student representatives gave incisive answers based on their own situations, winning rounds of applause.
The picture shows a group of students interacting on site
Zhang Xiang believes: "If sales is forced killing, marketing is trapping."
As for the tasks of gold medal marketers, Zhang Xiang interpreted it this way: “No matter what the strategic intentions of the gold medal corporate leaders are, there is always only one task for gold medal marketers, which is to implement the strategy in sync with the leader. , and transform it into a profit model to continue monetization. ”
General environment analysis, trend sharing, personal ability analysis tools, system management tools, and self-improvement directions are all includedDuring the course, students all had a sense of enlightenment.
In addition, Zhang Xiang reiterated that in the context of the new era, personal brand and structure are particularly important. If you want to reach a higher level, you must pay attention to building your personal brand and have long-term planning and vision.
The atmosphere in the class was lively and relaxed, and students took the initiative to express their opinions
In the career development of marketers, Zhang Xiang believes that the capability strategy of "one specialty, multiple capabilities, zero defects" should be followed.
"One specialty": Make one of your specialties very strong and help you stand out;
"Multiple abilities": Reserve several abilities for use together;
“Zero defects”: Through your own efforts and external cooperation, you can make your weaknesses pass.
After the course, the students used SWOT to analyze their personal situations and develop ways to improve them. The students all said that Zhang Xiang’s course was full of useful information and they benefited a lot, which was of great benefit to their work and personal growth.
It is understood that Zhang Xiang prepared this course for a month, incorporating more than fifteen years of marketing experience and learning methods into it. The content of the course strives to be broad and practical and truly empower gold medalists. Having not been able to hear this lesson, do you feel that you have lost "100 million"? Do you want to hear a lesson that is like an "eight-sense enlightenment"? Come join the gold medal family!
