China Ceramics Network News On September 2, Oceano Ceramics invited dealer friends from all over the country to gather together for a thought-provoking feast. At the meeting, Oceano and nearly 2,000 dealer family members summarized the development journey over the past 21 years, and discussed how to face the current depressed market environment and jointly create a better living environment.
Use three tactics to break through difficulties
In the current market environment, challenges and opportunities coexist. In the first half of 2019, more than 100 large-scale ceramic enterprises have launched on the market, and mainstream stores have seen a wave of store closures; the delivery volume of finely decorated houses continues to rise, and the new generation of main consumer groups pursue large-scale ceramic tiles that are worry-free, labor-saving, time-saving, and cost-effective. At the same time, single-channel competition in the market is moving towards diversified competition, and those with strong comprehensive strength will win.
At the same time, Oceano dealers are facing many problems in their operations. Some outlets have a single channel and are uncompetitive; there are few store layouts and insufficient market impact; there are mostly mom-and-pop stores and there is no team-based operation; their thinking is aging and they cannot keep up with market changes; they are not focused and focused, and multi-industry development results in losses, etc.
How can we break through the current difficulties, seize opportunities, and take advantage of the situation? Oceano proposed that outlets in first-tier and provincial capital cities should take maintaining the competitiveness of their main business channels as their core priority, consolidate their roots and deepen their efforts, and accelerate network deployment. Outlets in second-tier and third-tier cities need to break through single-channel development and achieve omni-channel development in retail, home decoration, and workwear. City outlets at the county and city levels need to change their business models and ideas, take advantage of the trend, quickly seize market share, and achieve "small market, large share"!
Use the power of example to inspire us to move forward
An example is a kind of power, showing progress; an example is a flag, inspiring fighting spirit. Oceano invited benchmark dealer representatives from outlets in various cities to give their own opinions. By combining theoretical methods with practice, they shared excellent practical methods with dealer friends present, encouraging each other and forging ahead together.
In four theme pavilions, 24 benchmark dealer representatives from first-tier, second-tier, third-tier and county-level city outlets shared their excellent methods and experiences without reservation based on the advantages and characteristics of their respective operations. How to build an elite team with excellent business capabilities, how to allow consumers to enjoy a more comfortable and convenient material selection process through excellent store displays and immersive store experiences, how to expand and deepen home decoration and workwear channels, and how to use creative ideas to promote promotion To maximize the effect, how to establish a complete pre-sales, sales and after-sales service system.
Externally, they occupy the high points of the market and establish a world; internally, they pour out their excellent business methods without reservation, not only sharing effective methods to break through market difficulties with the dealer friends present, but also Establish a pioneering model and set an example and benchmark. With the spirit of unity, mutual encouragement and continuous improvement among Oceano people, we will surely be able to break through difficulties and take advantage of the situation!
Manufacturers as one, forge ahead together
In the past five years, Oceano has not been afraid of "gunfire". Under every major industry adjustment, it has been able to seize the window of opportunity and continue to improve. Its turnover has continued to maintain an annual growth rate of 30%, and it has always been in the leading position. We are at the forefront of the industry, and these are inseparable from the joint efforts of nearly 2,000 dealers’ families across the country.
As a strong backing for dealers, in order to allow terminals to break through difficulties and meet the future with a better attitude, in the second half of the year, Oceano will use its eight major advantages of brand, culture, products, funds, team, channels, management, and supply chain. , focusing on "customer satisfaction", with product leadership, model innovation, efficiency drive, channel and service empowerment, all-round help dealers and their families face market challenges and move forward together.
From tactical guidance to benchmarking motivation, Oceano and theSalespeople do not forget their original aspirations, keep their mission in mind, and become one manufacturer. They face challenges head-on with firmer confidence and determination, move forward hand in hand, and continue to create a better living environment for consumers!
(This article is provided by the enterprise)
