On September 10, 2019, after a year of warm-up, Jack Ma "retired" as promised - stepping down as chairman of the board of directors of Alibaba Group (hereinafter referred to as "Alibaba"), and has since returned to education and engaged in charity.
This day is his 55th birthday and it is also China’s 35th Teachers’ Day.
Although Jack Ma has withdrawn from the world, the legend about him is bound to spread forever. As for the retirement of this most influential entrepreneur in the Internet era, it seems unreasonable not to write something.
I dare not say what inspiration Jack Ma who has just retired has for other industries, but Brother Chan believes that he has at least four inspirations for our construction and ceramics industry.
1. Dreams and persistence
Alibaba, the world’s largest e-commerce platform, one of the top 50 most profitable companies in the world, one of the top 10 listed companies in the world in terms of market capitalization (market value exceeded 500 billion US dollars at its peak), and the top three of China’s top 50 big data companies (when its market value was at its highest) For NO.1)......
Speaking of Alibaba, many people are very envious of its and its founder Jack Ma’s brilliance today, but how many people have paid attention to Jack Ma’s entrepreneurial dream back then?
In 1994, 30-year-old Jack Ma started his own business and founded Haibo Translation Agency with his friends. In order to cope with the company's difficulty of making ends meet, he rented out half of the store to others, and worked part-time selling flowers, gifts, underwear and other small commodities without resigning from his official position as a teacher. He sold them everywhere and received a lot of looks...
In 1995, 31-year-old Jack Ma believed that the Internet would change mankind, with theWith the dream of achieving success through the Internet, he founded Haibo Network, one of the earliest Internet companies in China. In the following years, he struggled to promote the Chinese Yellow Pages. Although he was often called a liar, he remained as tenacious as a madman...
In 1997, Jack Ma joined the China International E-Commerce Center founded by the Ministry of Foreign Trade and Economic Cooperation. During this period, on the one hand, he endured the constraints of state-owned enterprises, and on the other hand, he gradually developed a mature idea of B2B and formed the idea of "using e-commerce to serve small and medium-sized enterprises"...
In 1999, Jack Ma founded Alibaba. "Making it easy to do business anywhere in the world" became the dream of him and the Alibaba entrepreneurial team...
Whose future is not a dream? Before success, especially before Alibaba was established, who didn’t think Jack Ma’s dream was a joke?
However, through 20 years of persistence, Jack Ma and Alibaba turned a joke into a myth.
Ma Yun said, "You still have to have dreams, what if they come true?" On the other hand, in the construction and ceramics industry, there are many people who have dreams, but not many can persist, either in the wrong direction, or give up halfway. Most of those people and companies who truly have dreams and stick to them have become leaders in the industry.
The success story of Jack Ma and Alibaba tells us that as long as we have dreams, seize opportunities, and persevere, grassroots ceramic companies can also succeed, let alone those large ceramic companies with deep roots.
2. System, culture and succession system
Jack Ma retired at the age of 55, slightly younger than when Bill Gates left office.He was 4 years younger when he was Chairman Soft.
Why can Jack Ma retire easily at the age of 55, but Zhang Ruimin, 70, Ren Zhengfei, 75, and Liu Chuanzhi, 75, have not yet retired? Li Ka-shing didn’t retire until he was 90? Just because Alibaba led by Jack Ma has a very viable system, culture and succession system.
Jack Ma said that retirement was a plan he had carefully considered and carefully prepared for 10 years. "Ten years ago, I asked myself, how can we ensure that Alibaba will still develop healthily after Jack Ma leaves the company? Only by establishing a system, forming a unique culture, and cultivating and training a large number of talented people's successor system can we solve the problem. The problem of enterprise inheritance and development. ”
In 2013, Jack Ma stepped down as CEO of Alibaba (Lu Zhaoxi took over) and took the first step towards retirement; on September 10, 2018, he announced his retirement plan, and then spent one year handing over to his successor Zhang Yong, taking the first step towards retirement. The second step; on September 10, 2019, he officially resigned as chairman of the board of directors of Alibaba, successfully completing the retirement trilogy.
Without a strong system, culture and succession system, how could Jack Ma retire so easily?
Jack Ma said, "Alibaba relies on teamwork to conquer the world, not individual heroism" and "I will not come back because you will do better." Looking back at the construction and ceramics industry, companies not only generally lack a partnership system and a sound talent training and management system, but also have long-standing bad habits such as eagerness for quick success, impetuousness, nepotism, cliques, arbitrary bosses, and sudden changes in decision-making, and senior management struggles. Bad incidents of internal friction in organizations, such as emperors and courtiers, severe mutual distrust between bosses and professional managers, occur from time to time.
Jack Ma’s leadership of Alibaba to create a dynamic system, culture and succession system tells us that if ceramic companies do not have a top-level design that meets the needs of current market competition and can embrace the future, any grand strategies and specific measures will be castles in the air. , not to mention the partnership system and the succession of the "Tao Second Generation".
3. Altruistic thinking and business ecological chain< /p>
Alibaba.com, 1688.com, Taobao, Alimama, Tmall, Alibaba Cloud, AliExpress, Cainiao Network, Ant Financial... By continuously and efficiently connecting people and products, Alibaba has formed a A huge benign business ecological chain connecting the upstream, midstream and downstream fulfills the mission of "making it easy to do business in the world".
Behind Alibaba’s annual turnover of trillions of yuan is a super project supported by unimaginable big data. It is no longer just an e-commerce platform, but also a large-scale shopping ecological chain. It is no exaggeration to say that Alibaba has changed the consumption patterns and lifestyles of nearly 1.4 billion people in China.
The foundation and development potential of this huge business ecological chain are the concepts that Jack Ma started to adhere to when he founded Alibaba: altruistic thinking. "Helping the development of small and medium-sized enterprises" and "making it easy to do business in the world" are vivid embodiments of this kind of thinking.
On the other hand, in the construction and ceramics industry, there is serious overcapacity, serious homogeneity of products and marketing, vicious price wars are getting more intense, and how many peers are slandering each other? How many factories and businessmen are suspicious of each other?
Jack Ma and Alibaba’s altruistic thinking and business ecological chain tell us that it is also necessary for the building ceramics industry to practice altruistic thinking. Ceramics companies and ceramics companies, ceramics companies and dealers, designers, decoration companies, other building materials companies and Its dealers and others should join forces to warm up, work together, achieve symbiosis and win-win, and create a pan-home ecological chain with ceramic tiles as the carrier.
4. Founder’s personal IP and corporate brand
The process of Alibaba’s success can be said to be the process of Jack Ma’s determination, words, deeds and achievements.
His ambition is to create a great company that "makes it easy to do business in the world" and can live for 102 years, and has almost achieved half of it; his remarks have already filled every corner of the Internet, including WeChat Moments, and have become a popular Quotes from famous people that must be mentioned in work and life; his actions almost always trigger widespread heated discussions and strong responses within Alibaba and at home and abroad; his contribution is to make Alibaba a great company. And changed people's lives.
To a large extent, Jack Ma is Alibaba, and Alibaba is Jack Ma. The founder’s personal IP and corporate brand have formed a benign relationship that leverages each other and develops together, which greatly enhances Alibaba’s positive influence.
Looking back at the ceramics industry, many owners of ceramics companies have a low culture. They either lack lofty ambitions or are not good at talking. Most of them only do things rigidly, and they lack the ability to shape their personal IP through determination, words, deeds, and meritorious deeds. Sentiment is not conducive to building a corporate brand and increasing the exposure of low-profile products such as ceramic tiles.
Jack Ma’s use of personal IP to build corporate brands tells us that if ceramic company bosses can actively create unique personal IPs and thereby build corporate brands, it will be easier to increase brand awareness and influence.
"Whether the economic situation is good or bad actually has nothing to do with you. There are bad companies in good times, and there are many good companies in bad times. Most of China's best companies did not come out in good times. ”
"Today is cruel, tomorrow will be even crueler, and the day after tomorrow will be wonderful, but the vast majority of people will die tomorrow night."
"Because of trust, it is simple."
Finally, Brother Chan ends this article with three famous quotes from Jack Ma that are often quoted, which can be regarded as a kind of encouragement and encouragement to the ceramics industry in the cold winter and the ceramicists who are frustrated in the autumn wind.
