"There is no trend... This year is the year where there is the least trend. If it is the first time to visit the exhibition, you will not be able to see the comparison before and after."
“China has become stronger, and China’s manufacturing industry is also moving closer to the international market. Compared with the past, domestic ceramic tile brands are respected.”
“The booths of Chinese ceramic tile brands are still the most eccentric location of the exhibition, and the foot traffic is still very small. Brand participation in the exhibition focuses on publicity.”
“Although the Bologna exhibition will gradually become ‘ordinary’, there are still many Chinese ceramic tile brands participating in the exhibition.”
“Italy is very exclusive. It is reported that a certain domestic ceramic tile brand ranked 100th among those eligible to participate in the exhibition, and a certain brand that originally exported to domestic sales spent no less than 3 million through relationships. Exhibition."
“The Italian ceramic tile brand is still the most leading, so it is visible and has the largest number of people stopping.”
“The products and booth designs of Chinese ceramic tile brands are in sync with Spanish ceramic tile brands, or even slightly better.”
“Italian ceramic tile brands will spend a year preparing for the Bologna exhibition. This is the spirit of craftsmanship.”
……
The above are a few remarks that Mr. Zhongtao recorded when he communicated with friends around the Bologna Ceramics and Bathroom Exhibition (hereinafter referred to as the "Bologna Exhibition") after returning from Italy. Although domestic peers have overwhelmingly said that there is no trend to be seen at this exhibition, as Tian Fenggang, general manager of Italian Nobo Ceramics, analyzed: "Only those who have been there and seen it can make professional comparative judgments. It is true that there is no trend to be seen at this year's exhibition." However, there are still many places to learn from, such as the Italian ceramic tile brand booth at the exhibition - only when the products are truly integrated into the design display can they be eye-catching, and this is what we want to learn."
Distribution map of the exhibition hall, it takes 10 to 15 minutes to run quickly between the southeast, southeast and northwest
So, what can we focus on in this huge exhibition? It is reported that the booths of the brands participating in the Bologna Exhibition are in the same location every year, so industry insiders who are accustomed to "pilgrimage" know that if they want to see the "Boutique Pavilion", they should go to Hall 16/18 and the second floor of Hall 25/26. The following content is what Zhongtaojun learned from walking through the corresponding exhibition hall, as well as beautiful pictures captured by designers, and new product design drawings "exclusively provided" by Origostyle.
Benefit 1
●Booth styling
Concave shape
This is called concave shape, many of which come from large-sized slate slabs for wall paving, tables, etc. Is the booth designer vividly applying the concave selfie technique on social platforms to ceramic tile products? Only when the product has enough "temperament" can it create different "shapes". The characteristics and quality of the product are simply eye-catching and eye-catching.
is non-perspective
Half-hidden, half-hidden, with windows, curtains, iron bars... there is a sense of mystery about right and wrong.
●Product display
Irregular rectangle
The irregular rectangle still has four adjacent sides that are perpendicular to each other. It not only maintains a relatively simple and capable non-fatiguing visual sense, but also breaks its regular shape in the irregularity, allowing the hard ceramic tiles to reflect flexibility and freedom. Design sense.
"Small tiles" background wall
This "flower" is not that "flower". The soft-colored nostalgic picture makes the background wall look gorgeous but uninhibited. Industry insiders say that this year there will be more background wall tiles displayed by brands, and they speculate that companies will follow suit at the upcoming Foshan Autumn Ceramics Expo.
Terrazzo texture
The industry’s enthusiasm for imitation terrazzo texture originated from the application of terrazzo elements in the Valentino flagship store on Fifth Avenue in New York in 2014. In the past few years, imitation terrazzo textures were "hot" in China for a while, but then gradually became "little popular". I never thought that there are still so many foreign brands "playing" with terrazzo textures in different ways.
Others
The visual effect of the booth design is first and foremost, and secondly it needs to reflect the selling points of the product.
Welfare 2
●Attention to details
Details
The above real-life pictures are from the sharing of Cai Zhuyuan, Partner | Executive Director of Foshan Bosi Road Design Consulting Co., Ltd. (Shenzhen｜Guangzhou｜Foshan), "If you put your mind into it, everything will come true." I remember when I interviewed the brand’s general manager and executive director Di Malo and the general manager of Foshan Zihua Trading Co., Ltd. Qiu Ziliang at the COLOROBBIA booth, they both said: The popular direction of ceramic tile colors has been reincarnating, and the Chinese market has been changing. I am very hopeful. China can have its own design, stick to its own line, and pay more attention to details.
Niche products can reflect the design style of Italian ceramic tile brands, and their design spirit can be felt in their focus on details.
Welfare Three
Origostyle new product design draft
Origostyle BOSS Rubes Corradini’s understanding of product design is: design is from the collection of original materials and flashes of inspiration, to creative thinking and repeated adjustments and polishing, and finally relies on technology and different materials to present products. This is an entire inseparable system. , if any link is missing or the connection between any link is not tight enough, the final product will be affected (from the article "It turns out that well-known Italian companies do this, look where you are wrong!", the copyright of the above original design draft Owned by Origostyle, reprinting is strictly prohibited. You are welcome to forward the article to your circle of friends).
Exhibition Notes
There are only more than 10 days left before the 2019 Foshan Autumn Ceramics Expo. In mid-September, Tao Jun planned a special issue "The worse the market is, the more ceramic companies need to renovate their exhibition halls?" ︱Chinese Ceramics Tour" continues the consistent features of the "Chinese Ceramics Tour" column (media visual content in response to the design of the new ceramics exhibition hall). It explores the ceramics exhibition halls that are being renovated in the early stage of the Autumn Ceramics Expo, and in the follow-up Do follow-up reports. During this period, Zhongtaojun discovered that in the past, plagiarism and homogenization of domestic ceramic tile brands were more obvious, but as time went on, we found that each brand is now looking for its own brand positioning, culture, and style to highlight their differences. advantages. Because ceramic tile brands are constantly learning, introspecting, and developing powerfully, they know that ceramic tile products are like cloth. They need to be transformed into finished products - spaces, and in different space requirements, they are required to have their own cultural tone. Only in this way can It is a brand that can be quickly recognized, remembered and followed.
At this point in the narrative, Zhong Taojun remembered the word "ICON" (portrait, symbol) mentioned when writing an article on ICC ceramic tiles a few years ago. The brand ICON was also formed under its cultural tone. After seeing the ceramic tile booths at the Bologna Exhibition in 2019, I wonder what the ceramic tile brand booths or exhibition halls participating in the Ceramics Expo this fall will look like?
If the Autumn Ceramics Expo is not enough, you are welcome to attend the "Top Ten Chinese Ceramics Brand Charity Tour" and the 2020 China Building and Sanitary Ceramics "Top Ten" which will be held in the grand conference hall of the China Ceramics Headquarters Grand Theater on the afternoon of October 26th. At that time, there will not only be more information about the Bologna Exhibition, but also the China Ceramics Network for more than a year.Sharing the results of the nationwide (East China region) terminal survey conducted during the period, as well as the display from the terminal's excellent ceramic tile exhibition hall.
As an international Zhongtaojun, how can I be willing to miss every moment of growing up with you?
“It’s rare to smile in this world, and you must have your head filled with chrysanthemums.”
Today is the Double Ninth Festival. I wish you all good health!
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Author: Yi Ya
