Langjing Sanitary Ware's 2020 Brand Marketing Summit officially opens the "new wave"

An unparalleled whale whale ceremony was held around the above .

On December 27, the Langwhale Bathroom 2020 Brand Marketing Summit and Global New Product Launch Conference with the theme of "Fusion New Potential Energy" was grandly held in Foshan. The elite team of Langwhale, led by Huo Chengji, Chairman of Langwhale Sanitary Ware, and Pan Shengliang, Vice President of Marketing, gathered together with partners from all over the country to create an influential LangwhaleCeremonies, brand feasts, and industry events attract the attention of the industry. The summit was full of highlights, and the new image of the Langwhale brand was unveiled, shocking the audience.

Langwhale Sanitary Ware has an insight into the new consumption era. In the current slowdown of macroeconomic growth, Langwhale Sanitary Ware has locked in the trend of emerging consumer groups born in the 80s and 90s, taking "younger" as the core of transformation and upgrading, which runs through the brand image. , in terminal marketing, product design and other aspects, we took the lead in comprehensively upgrading the new brand image in the direction of internationalization and youthfulness.

The design elements favored by young people appeared at the sanitary ware brand annual conference, making "youthfulness" the core keyword throughout the conference and a major breakthrough in the sanitary ware industry. After reform, innovation, transformation and upgrading, Langjing Bathroom has taken the lead in comprehensively upgrading its brand image in the direction of internationalization and youthfulness with its keen insight.

Work together to win a new future for Langwhale

Huo Chengji, chairman of Langjing Sanitary Ware, has made important strategic arrangements for branding and marketing in 2020, as well as specific work requirements. In 2020, new brand potential energy will be released, new marketing momentum will be fissioned, and new product lineups will be upgraded. He proposed three Plans and goals to achieve sales breakthroughs every year.

Mr. Huo looked back on 2019, as the economic environment and economic growth entered a downward cycle. For Langwhale, 2019 is the first year of deepening institutional changes, and it is also the year when many uncertainties have turned into certainty; against the backdrop of a general decline in the industry, Langwhale has achieved growth against the trend.

“Langjing needs to undergo a comprehensive transformation and in-depth upgrade,” said Huo Chengji, chairman of Langjing Sanitary Ware. In 2020, we must concentrate our efforts, take the initiative, and actively respond to changes from within the company and from the brand. Big, better products, stronger marketing, fully close to the market, fully releasing the new potential of Langjing, embracing the new era of Langjing, and winning the new future of Langjing!

Full power, new opportunities for brand empowerment

Pan Shengliang, vice president of marketing for Langjing Sanitary Ware, made a marketing planning report. He said: China's business model is changing, the industry structure is adjusting, and consumers' purchasing decision-making methods are also changing. Langwhale must keep pace with the times to carry out strategic layout, product matrix upgrade,The sales channels are sinking, including strengthening the KA channel and distribution channels, improving the tooling, home decoration, and real estate market channels, and comprehensively broadening the omni-channel operation. The product line research and development planning closely follows the market trend, and while upgrading and iterating, it lays out diversified future bathroom scenarios such as smart toilets and smart bathroom cabinets, leading the fashionable and comfortable lifestyle of consumers across the country.

Lin Xuezhou, Director of Langjing Sanitary Ware Brand Management Center, showed the overall layout of the brand's comprehensive upgrade in 2019 to Langwhale's partners at the conference, and said: "Brand Rejuvenation" is not a slogan, but a concept that runs through the brand image. , product image, outdoor advertising image, store image and other multi-dimensional system work. At the same time, we pay attention to consumers' "consumption pain points" and "consumption pleasure points". Under the new consumption situation, we create a youthful brand image and strengthen platforms such as Douyin where young consumers are active, so that brand communication can empower marketing.

You Chang, deputy director of the Domestic Sales Department of Langwhale Bathroom, focused on marketing implementation. He explained the annual marketing direction and specific model of the national dealer planning layout of Langwhale Bathroom in 2020, and upgraded the terminal information management and after-sales service Innovative measures such as platform informatization upgrades have consolidated the terminal development path and given dealers strong confidence and support.

The development of engineering channels is growing day by day. Zhu Wengang, the sales director of Langjing Sanitary Ware Engineering Department, said at the meeting that in 2020, investment in engineering channels will be increased, further comprehensive expansion around engineering channels will be carried out, and cooperation in engineering and home decoration will be deepened to transform channels. The times have opened up new models for terminals, injected strong impetus, and created more new opportunities for comprehensive engineering channels.

At the global new product launch conference, Liu Jinhu, general manager of the bathroom cabinet and shower room division of Langjing Bathroom, launched the 2020 customized bathroom cabinet planning report. The high-looking customized bathroom cabinets caused a sensation in the audience and set the stage for the whole bathroom in 2020. The customization business is off to a grand start.

Following closely behind, Mr. Chen, the Jiangmen dealer representative, shared his valuable experience in the operation of customized terminals for bathrooms. By sharing some experiences, details and practical information in his daily work, he provided practical guidance for dealers' work in the coming year.

Hefei dealer representative Mr. Li shared how to win engineering projects in the market and do a good job in regional operations and management to achieve the ideal growth rate of engineering orders. The vivid case sharing also inspired the dealers present. and help.

Unstoppable, leading the new wave of the industry

Elements that young people like, such as “pop-up stores”, “national trends”, “fashion shows” and “sitcoms”, appeared at the sanitary ware brand annual conference. “Younger” became the core keyword throughout the conference. It has become a major breakthrough in the bathroom industry. After reform, innovation, transformation and upgrading, Langjing Bathroom has taken the lead in comprehensively upgrading its brand image in the direction of internationalization and youthfulness with its keen insight.

The element of "youthfulness" has given the 26-year-old Langjing a new brand vitality. Langjing has transformed from an "industry brand" to a "consumer brand", allowing consumers to interact positively with the brand and improving the lives of users. Happiness brings a qualitative leap, which makes consumers choose Chinese brands and fall in love with Made in China. This also symbolizes that Langwhale Sanitary Ware has officially started the "new wave" of bathroom ware.

This annual meeting released an important signal - Langwhale is paying more and more attention to young consumers and has more insight into the unique fun of young people. In terms of brand communication and marketing activities, Langjing has used its own unique way to talk to the new generation of young groups by creating "new wave" IP, expanding scenario-based experiences, leading lifestyles, etc., successfully created its own exclusive label, and also given The bathroom category is more fashionable and youthful.

At the meeting, the award of the Ten Million Club gave every participant great excitement and encouragement. At the moment when the growth rate of the industry is slowing down, the dealers of Langjing Sanitary Ware still achieved good results and ranked among the "Ten Million Club", behind the heavy trophy, reflects the potential and strength of the Langwhale brand, which continues to develop rapidly in a market full of changes.

After the meeting, Langwhale Bathroom Chairman Huo Chengji, Vice President of Marketing Pan Shengliang, and Brand Management Center Director Lin Xuezhou accepted interviews from more than 30 authoritative media and further shared the brand building and marketing planning work of Langwhale Bathroom in 2020. The plans, goals and specific actions have attracted widespread attention and reports from industry media.

At the thank-you dinner, with the wonderful and energetic programs and exciting lottery sessions, the atmosphere was pushed to a climax again and again, and the Langjing family members also continued to warm up and get closer to each other.

"Fusion New Potential Energy" Langwhale Bathroom 2020 Brand Marketing Summit and Global New Product Launch Conference has now been successfully concluded. The meeting released fusion potential energy for the new development of the brand in 2020. Langwhale Bathroom is united and united to focus on products. As the cornerstone, brand marketing will launch a strong attack to fully release the new potential of Langjing, win the new era of Langjing, and set off a "new wave" of sanitary ware in the entire industry that will shake the world.