After the epidemic, which industry is the best to join?
Which industry has greater market potential?
What kind of company should I join to effectively guarantee the best returns?
What is the development prospect of customized home furnishings?
The customized home furnishing market continues to expand
As my country's economy continues to develop steadily, urbanization levels continue to improve, and the penetration rate of second-hand house decoration continues to increase, customized home furnishings will continue to become a star-level growth sub-sector of home building materials. In the future, it will maintain a growth rate of more than 18% every year.
The industry has great potential
According to the "Furniture Industry Market Demand Forecast and Investment Strategic Planning Analysis Report" released by the Qianzhan Industry Research Institute, the market size of the customized home furnishing industry will reach 1,336.5 billion yuan in 2023.
Whether we look at the country or regional markets, customized home furnishing brands in each region are still in a state of competition. No leading customized home furnishing brand has a market share of 10 %. For customized home furnishing brand manufacturers, the customized home furnishing market is still in a decentralized and fragmented state.There is huge market competition space and potential, and the market is far from saturated.
Market opportunities are diverging
With the growth of middle-class income, home improvement consumption has become stronger, and home consumption is upgrading and iterating, tending to high quality and low price. This is the rise ofminimalism in recent years. , light luxury, high-endCustomized home furnishing trend.
With the development of China’s economyWith further development, the actual purchasing power of home decoration in small and medium-sized cities is constantly rising. Third- and fourth-tier cities have become a new growth point for most home furnishing brands and are attracting more and more customized home furnishing manufacturers.
The effect of big brands is highlighted
In the future, big brands will have more advantages:
First, with the further improvement of my country's infrastructure and logistics facilities, the space for large customized home furnishing brands to show their talents will be broader, and brand and channel construction can be further promoted.
The second isBig brands invest more resources in brand promotion, channel construction, R&D and design, etc., which have greater influence and appeal on consumers. bigger.
The third isBig brands are relatively stronger in terms of product delivery and risk resistance, and are more attractive to franchise agents.
Join the Wrigley home customization brand camp
Currently, most brands on the market focus on single-category whole-house customization, and only a few brands have two or three integrated categories such as whole-house customization, integrated kitchens, and supporting furniture. Advantages.
Wrigley Home Customization is the only major brand in the industry that integrates more than four categories, including integrated kitchen, whole house customization, full bathroom customization, and supporting furniture.More Category integration means that it is easier to meet consumers' one-stop shopping needs, it is easier to achieve the high input-output goal of opening one store to N stores, and it also has more opportunities for the terminal sales team to increase the unit value and increase the unit price per customer.
Wrigley Home Furnishing Group owns well-known bathroom brands such as Wrigley, Faenza, and Anwar, as well as customized home furnishings, ceramic tiles and other categories, and can achieve simultaneous sales of supporting furniture products. If you join a Wrigley home customization store, you can have multiple categories of products such as integrated kitchens, whole house customization, full bathroom customization, and matching furniture.
"Millions of Business Wealth Plan"
The "Millions of Business Wealth Plan" selects businesses, educates businesses, invigorates businesses, strengthens business channels to create wealth, and is the strategic plan of Wrigley Home Customization for the next three years; in 2020, Wrigley Home Customization We will seize market opportunities and create the strategic business selection action of the "Ten Million Business Wealth Plan", select key areas across the country, and focus on precise investment of resources; the wealth investment plan has now been strongly launched, and the headquarters will Invest special resources and funds, focusing on systematic assistance and creation of model market customers' profit structure, sales channel development, store operation management, team building and other aspects.
Partners who join the Wrigley Home Customization "Ten Million Business Wealth Plan" strategic business selection project this time will receive unprecedented policy support from factories and decoration stores. Special resource support for the ten major franchise policies such as support, promotion assistance support, advertising and promotion, etc., and at the same time, it has received in-depth assistance from many aspects such as operation management, team management, store management, system training, mobile sales implementation and other activities. I believe that in such a system to help With support, Wrigley home customization markets across the country will surely develop better and better in the future!
(This article is provided by the enterprise)
