The market situation is changing rapidly, product demands are diverse, and opportunities and challenges coexist. Jin Yitao has always persevered, explored countermeasures, and kept moving forward. In this process, Jinyitao's outstanding dealer partners who lead market trends, are unique, and are willing to forge ahead play a vital role. Today I will take you to Cheng Hesong, Jinyitao's benchmark dealer in Luoyang City, Henan Province - starting from the initial ceramic tile business, going deep into the market and exploring opportunities, and then meeting Jinyitao in early 2009, and now it has an area of 650 square meters. The Jinyitao Thought Center covers designers, home decoration, retail and other businesses, and has become a leader in the ceramic tile industry in its region.
一
How does the Luoyang 650㎡ Thought Museum win the battle against the terminal?
Luoyang Jinyitao Thought Museum began to upgrade and renovate in July last year. The idea is to use the design resources of the headquarters to create brand differentiation through the integration of multiple elements such as texture, high-end, and nature. Storefronts in the ceramics industry are important channels for offline retail and display. Homogeneity is inevitable. In order to make stores attractive and in line with fashion trends and new product iterations, stores also need to be continuously adjusted and upgraded.
Cheng Hesong believes that in order to enhance the brand image and shopping experience and convey the high-end brand image of Jinyitao, store upgrades are particularly important. With the image store, customers can have a more unified image display when they visit, allowing customers to understand Jin Yitao from multiple dimensions such as products, design, and after-sales service. This has a very important role in promoting the purchase of orders by large customers, so Luoyang Jin Yitao quickly introduced the standard store model, hoping to gain an advantage in the homogeneous market competition.
In order to do a good job in store upgrade management, the Luoyang Jinyitao team and Shenyang Jinyitao Mr. Liu also had many in-depth exchanges. Through the absorption and optimization of excellent cases, the current Luoyang Jinyitao was born. Thought House.
Cheng Hesong also shared the process of getting a store: Luoyang Jinyitao has become a battleground for major building materials brands due to its superior store location and large flow of people. The competition is far beyond what he expected. The more competitive the market environment is, the more he has to stand out, and this is an inexhaustible motivation that makes him determined to make the Jinyitao brand bigger and stronger in the local market.
II
Experience sharing on store reform, new product sampling, transformation and upgrading
Today, as consumers’ brand awareness is gradually deepening, brand influence will determine the market position of a ceramic tile company. This means that competition in the ceramic tile industry will no longer be the low-end category competition that only focused on materials in the past, but will begin to Turn to competition based on brand comprehensive strength. In an era of severe surplus of goods and minimal product differentiation, if brands continue to stick to the old ways, they will be eliminated. Since 2020, the main product promoted by Luoyang Jinyitao is the 157 medium plate. Personalized products such as Paca Rock and Noble Cement have achieved good sales with the intervention of designer channels. The launch of these personalized products gives consumers more choices and creates more eye-catching works. The clarification of market demands has made store sales work more orderly and allowed Luoyang Jinyitao to create more achievements.
三
Development and service of Luoyang Jinyitao designer channel?
For a special category like ceramic tiles, the designer’s inspiration and creativity are the soul of the ceramic tiles. Cheng Hesong introduced that Luoyang Jinyitao has currently brought together many local space designers. They have unique creative styles and excellent design concepts. They all have high attainments in space design and have been favored by many consumers, including celebrities and cross-border designers. Partners welcome.
▲Luoyang Jinyitao Designer Autumn Banquet
In order to maintain the designer channel, Luoyang Jinyitao has launched exclusive customization services. Designers canBased on your own needs, you can select your own order service personnel through the assessment and service rating of store service personnel, realizing an efficient operation model of "responsibility to people, integrating people and orders", and improving the designer's satisfaction. Yu also improved the service awareness and enthusiasm of store employees, coupled with the optimization of salary structure and team management, achieving a virtuous cycle of store sales performance.
四
How does Luoyang Jinyitao do good store operations and team management?
In order to cope with the rapid development of the industry, Luoyang Jinyitao is uniquely innovative in its management model. It abandons the traditional sales management model and builds a data-based management platform. Through scientific management methods, it compresses the occupation of inventory goods and capital in transit. To a minimum, it greatly saves operating costs, speeds up market response, improves customer service satisfaction, and truly achieves a comprehensive improvement in brand image, products, terminals, and management.
Regarding team management, Cheng Hesong believes that behind a successful company, an excellent team and trustworthy partners are indispensable, because the professional level of the team determines the level of customer recognition, and only collective strength can The market is getting bigger and bigger! Senior management leads the thinking of team members and ensures the consistency of the general direction of team work. Only through friendship and mutual help can we work together to build new goals!
Conclusion: Facing the fiercely competitive industry market, Cheng Hesong believes that brand is the core competitiveness of a ceramic company, and it must also be consumer-oriented. During the more than ten years of cooperation, Jinyitao has captured the hearts of consumers with personalized products and impressed consumers with high-quality services and experiences, which is one of the magic weapons for success.
Jinyitao's unique differentiated sales method led dealers to upgrade to consultative sales. Without a price war, dealers gained profits and manufacturers also achieved a win-win situation. Only when Jinyitao does well can dealers have room to survive and do well in the market. As long as both parties reach a consensus and move in the same direction, there will definitely be gains of 1+1>2!
(This article is provided by the enterprise)
