Introduction: In 2020, live streaming is so popular. Big names such as Jack Ma, Dong Mingzhu, and Luo Yonghao have carried out cross-border live broadcasts to bring goods, and even CCTV hosts such as Kang Hui and Sa Beining have also gone live. In order to cater to new consumer needs, Dajiaolu actively embraces the new Internet model of "short video + live broadcast e-commerce", realizes a new marketing form of online + offline integration, layouts new retail areas, opens up new sales battlefields, and helps Dajiaolu on its globalization path .
On August 8, in the "Live Broadcast to Grab Factory Model House Collection" event, Tencent Home helped Big Horn Deer to detonate online live broadcast. Big Horn Deer's super wear-resistant successfully attracted 1.5118 million owners to watch online, and placed 21,188 orders through the live broadcast room. , with 6,236 customers and an estimated transaction volume of 86.35 million.
On August 16, A Shuang, an internet celebrity designer with more than 20 million fans, came to the Dajiulu headquarters to live broadcast to challenge Dajiulu, the world's king of ultra-wear-resistant ceramic tiles. 561,000 owners used Tencent Home, Sina Home, Ah Shuang Douyin Live Room and other 6 major live broadcast platforms have witnessed that the big horned deer is super wear-resistant!
Whether the tiles are good or not, you can tell by just grinding them!
Wear-resistant, from No. 1 in China to No. 1 in the world
Dajiulu's original "super wear-resistant diamond glaze" national patent technology, the super wear-resistant diamond glaze uses the world's number one glaze company, Italian Carobbia glaze, with a wear resistance of more than 4 levels, which is better than ordinary glazes. Ceramic tiles are 3 times more wear-resistant. Wear-resistant, from No. 1 in China to No. 1 in the world.
Real gold is not afraid of fire. Nan Shunzhi, chairman of Big Horn Deer, is very confident in the super wear-resistant quality of Big Horn Deer. Through the ultra-wear-resistant PK competition with tens of thousands of people, consumers across the country can personally experience the super wear-resistant quality of Big Horn Deer. According to statistics, Big Horn Deer has held 538 super wear-resistant 10,000-person PK competitions in 80 cities across the country. A total of more than 26,900 people participated, 161,400 people witnessed it, and a total of 3.1 million yuan in bonuses were distributed.
Ah Shuang’s live broadcast challenges the world’s king of super wear-resistant ceramic tiles
The super wear-resistant quality of Bighorn Deer is so good that it makes people scream
How durable is the big-antlered deer? How is it made to be super wear-resistant? Designer Ah Shuang, who loves design more than men, came to Dajiulu headquarters to live broadcast on August 16 to challenge the world's super wear-resistant ceramic tile king. Through very destructive and shocking comparison tests such as steel brushes, grinders, handstand push, skate shoes, etc., designer Ah Shuang bluntly said that the big horned deer is really super wear-resistant. 561,000 owners also felt that the big horned deer is super wear-resistant through the screen. , left a message in the live broadcast room and screamed that it was awesome!
In the 2-hour live broadcast challenge event, designer A Shuang stood from the professional perspective of a designer and popularized the importance of wear resistance of ceramic tiles to owners and fans through intuitive comparative wear-resistant tests. When choosing ceramic tiles for decoration, large-scale ceramic tiles are the first choice. Horned deer. A Shuang's Douyin live broadcast room also invited Robert, director of product research and development of Big Horn Deer and a senior Italian designer. Mr. Robert, who has 25 years of experience in international ceramic design, said: Big Horn Deer Company focuses on original design, and our products have also won the China-Italy Ceramics Award. International design awards such as the gold medal in the design competition. Finally, I would like to thank Mr. Nan, Chairman of Dajiaolu, for his emphasis on original design.
Tencent Home Helps Big Horn Deer to Detonate Online Live Broadcast
There were 21,188 online orders for a national live broadcast event
From July 28th to August 8th, with the support of Tencent Home Furnishing and the help of Dajiuluo’s active marketing team, the 12-day “Live Broadcast Factory Model House Collection” event attracted more than 800 Dajiuluo stores across the country. Participated, 21,188 orders were placed online, 6,236 customers were transacted, and the estimated transaction volume was 86.35 million.
58 active marketing teachers from Dajiulu Tile University fully mobilize the enthusiasm of community fans through multi-level social operation strategies such as interaction, activation, and fission. In the live broadcast event on August 8, Big Horn Deer, with its world-leading super wear-resistant quality and impressive price concessions, ignited customers' desire to buy and set off a craze for buying bricks.
In 2020, live streaming, a brand-new new retail, perfectly combines live streaming and e-commerce, and its popularity has soared. It is very popular! As a representative of new domestic products, Big Horn Deer actively embraces the new model of the Internet, from team training, It provides multi-dimensional support such as traffic introduction, content operation, and product promotion to achieve a comprehensive upgrade of traditional retail, help the brand develop rapidly, and gradually develop from a Chinese brand to a global ceramic tile brand.
(This article is provided by the enterprise)
