Text/Yang Xiangxiang
White Rabbit Ceramics is a brand under the Xuri Ceramics Group that specializes in ceramic tiles. It is low-key, calm, wins with strength, and shows a common style in the industry. Since its establishment, White Rabbit Ceramics has adhered to the tenet of "quality, taste, morality, and brand" and adhered to the spirit of simplicity, innovation, and concentration. From entering the industry to becoming an industry leader, it has been focusing on skills and ingenuity for more than 20 years. As the soul, we always adhere to our inner standards, and now we have become a role model for many ceramic brands in the industry.
Liang Zhendong, deputy general manager of Xuri Ceramics Group, said: "Designs and colors can be imitated, but technology cannot be copied." Obviously, White Rabbit Ceramics attaches great importance to technological advancement and innovation. White Rabbit Ceramics currently has 32 fully automated kiln production lines, introduced a full set of advanced equipment from Japan and Italy, and adopted Japan's advanced management model and production technology. In the past 20 years, it has developed more than 28,000 product varieties and obtained more than 200 R&D patents. .
Since its establishment, White Rabbit Ceramics has won numerous project cases with its excellent product quality. The results have been distributed in major cities across the country. It has been awarded "Outstanding Enterprise in the Ceramic Industry of Guangdong Province", "Top Ten Ceramic Brands", "Guangdong Ceramics" Brand Building Demonstration Enterprise", "Guangdong Ceramic Design Innovation Demonstration Enterprise", "Environmental Management System Certification", "Green Building Materials Evaluation Label Certificate" and many other awards and honors.
Project Case
Xuri Group Honor Wall
In this year's 2020 "Top Ten Brands of Building Sanitary Ceramics" sponsored by the China Building Decoration Association, the Material Application Branch of the China Building Decoration Association, and the China Ceramics Network, White Rabbit Ceramics once again demonstrated its superior strength and extraordinary reputation. , won the title of “Top Ten Ceramic Brands”, “Ceramic First-line Brand” and “Three awards for "Engineering Recommended Brand".
In order to implement the brand concept of "beautifying the environment and living in harmony", since 2003, White Rabbit Ceramics has carried out a number of energy-saving transformations and eliminated outdated equipment through technological innovation, ultimately achieving the goal of reducing total energy consumption. Save more than 20,000 tons of standard coal every year. In addition, White Rabbit Ceramics has applied to the government for more than 40 energy-saving technological transformation projects over the years and passed inspection and acceptance, and received more than 14 million yuan in incentives and subsidies. In the planning and construction of the factory, White Rabbit Ceramics advocates green environmental protection, implements the policy of low-carbon thinking and highlighting energy conservation, and uniquely designs the garden factory area, becoming a benchmark for enterprises in the industry to beautify the environment and harmoniously human settlements.
The exhibition hall of White Rabbit Ceramics Foshan Marketing Center is built in line with the central concept of the brand and follows the design idea of harmony between nature and human settlements, displaying various ceramic tile products with rich colors, natural textures and rich humanistic atmosphere.
The grand opening of White Rabbit Ceramics Foshan Marketing Center in April 2017
Recently, a reporter from China Ceramics Network visited White Rabbit Ceramics and learned that the exhibition hall of White Rabbit Ceramics Foshan Marketing Center is being renovated. According to Liang Zhendong, the first and second floors of the exhibition hall will be set up as exterior wall tile and mosaic exhibition halls, while the third floor will be an indoor floor tile exhibition hall. The exhibition hall design still adheres to the brand concept of "beautifying the environment and harmonious living", but the overall style of the exhibition hall and details have not yet been disclosed.
Author: Yang Xiangxiang
