From October 25th to 27th, FAENZA & "Ten Lessons on Asian Design Art (Season 9)" was successfully held at the Ritz-Carlton Hotel in Chengdu. Inviting 53 designers for 3 days of in-depth lectures, 5 powerful teachers shared important information and talked about how design goes from creativity to implementation. FAENZA uses the hard power of the brand to empower design.
The design industry has been undergoing constant refresh and iteration. The most irreplaceable thing for designers is their strength and works. Only artistic designs with design core and lasting appreciation value can be remembered by the world and shine in the long river of time. Shine. How can we improve our design capabilities and create works that will be remembered by the times? This time we are looking for answers from the topic "Designer Practical Course I Hard Power".
3 days of teaching with 5 teachers
Use design cases to deeply analyze how to use practical capabilities to produce good works
On October 25, Zhao Rui, a representative figure in China's "deconstructionist" design, a well-known Chinese designer, founder and design director of Weitu Design, shared "How does independent thinking form in design?" and "How to carry out construction according to local conditions. and implementation?", "Deconstruction and Analysis of House Management and Key Projects", etc., and provided designers with more ways to think during the creative process. He said, "An idea is a universe, try to implement it in diverse forms "It will bring more possibilities to design.
Gu Teng is the first Chinese designer to win the IF Design Gold Award, a cross-border genius designer born in the 1980s, and the founder/chief designer of Sangu Design. His works range from residential buildings, commercial spaces, libraries, stadiums, high-speed rail stations, to The reconstruction and design of the ancient canal are all permeated with his thinking on life and design. Teacher Gu Teng adjusts the temperature of life from the perspective of design, "using design to realize the life perception of people and space." "Not being defined by style is also a design insistence." Gu Teng used design cases to deconstruct "designand planning", and analyze design logic and business logic from different internal and external perspectives to balance design and business with complementary thinking.
On October 26, "Design is three-thirds of imagination and seven-cent of calculation." Zheng Chengbiao, a leader in interior design, the first person in mansion design, and founder of Hong Kong Cheng Chengbiao Architectural Decoration Design Office, shared the case of a high-end mansion customer, " The design of high-end projects is a test of the leadership and system capabilities of design." Good design is one that can withstand the test of time. "Learning to be related to time when doing design", grasp customer needs, be good at communication, and be able to make people work through collaboration. The design is more successful.
Zhang Can, Southwest Design Volcano, a well-known Chinese designer, founder/creative director of Sichuan Chuangshida Architectural Decoration Design Co., Ltd., interpreted the relationship between space and field, and interpreted the design from the five dimensions and techniques of experience design. The spatial logic, business logic, and aesthetic logic are deeply deconstructed with the latest powerful cases to elaborate on spatial relationships and experience design, so that the designer's work can be implemented and recognized.
On October 27, Yue Meng, one of the favorite designers in the real estate circle, a best-selling author in the design industry, and the founder of Shanghai Yuemeng Space and Imaging Design, explained "How design can make it easier to fulfill the mission of marketing and "Placement", he proposed that "the essence of design is to solve problems", using design as a tool and ability to solve problems, the truth of the world and physical objects lies in thinking and exploration. He also proposed to construct a design capability model and establish his own design methodology, which provided on-site designers with important reference on design and marketing.
As an international artistic lifestyle brand, FAENZA has always been committed to empowering the development of the brand with design. Mr. Huang Kai, Director of FAENZA Design Channel Operations Department, shared FAENZA’s brand concept and presented it to on-site designers. Faenza's design strength empowers design.
Only with strong design skills and a steady stream of creative thinking can we survive in the ever-changing industry. FAENZA and the Ten Classes of Asian Design Art have joined hands with many teachers to create practical design courses tailored for designers. We also look forward to working with more designers to create more art spaces and pay tribute to the beautiful art of living.
