Tmall’s “Double 12” in 2020 is definitely the longest in history. During this ultra-long shopping carnival, the home furnishing main material category achieved unprecedented growth on Tmall, and new brands emerged one after another, challenging the industry dominance with an unstoppable trend. Among them, Dajiaolu, the leading brand of super wear-resistant marble tiles, stood out among many brand competitions and won the Tmall "Double 12" sales championship. It surpassed the old overlords in the industry and firmly occupied the top spot in the ceramic tile category, reshaping the industry pattern.
“Internet tiles” are on the rise
The reason why Dajiulu Ceramics won the first place in Internet sales during Double 12 is never due to luck, but to the inevitable trend of the times. Nowadays, people pay more and more attention to shopping on the Internet. The convenience and speed of online shopping have changed their lifestyles and expanded the field of online shopping. More and more people will choose to experience the effect of home decoration space on the Internet. Internet categories have evolved from the original From single clothing to today's ceramic tiles, they have experienced brand-new category expansion and transformation.
The traffic dividends brought by the Internet are unlimited and have become a key channel for competition in the ceramic tile category. When ceramic tile giants enter the Internet, they usually start with high quality, high standardization, and high service, and gradually expand the value of their products to attract more consumers to switch to online bookings and further increase the penetration rate of ceramic tiles into the online market. As a dark horse in the ceramic tile industry, Bighorn Deer super wear-resistant marble tiles have taken advantage of the east wind of the Internet to make rapid progress. With high-quality products and technical strength, they have been soaring all the way. They achieved a major breakthrough in this year's "Double 12" and became the category sales champion.
The rise of the Internet requires innovative technologies
Obviously, the role played by the Internet occupies an extremely important position in the brand war, but this does not mean that relying on the Internet can survive. After all, "the backer will fall to everyone who knows how to run." In the survival of the fittest, survival of the fittest In an era where the situation is so obvious and cruel, the rise of the ceramic tile category must be supported by innovative technology. The rapid development of Dajiulu ceramic tiles is enough to show that another success factor of Dajiulu is its strong technical support.
In 2019, Dajiulu established the "Super Wear-Resistant Diamond Glaze China R&D Center" through cooperation with the world's number one glaze company, Italy's Carobia Glaze, and successfully developed the "Super Wear-Resistant Diamond Glaze" that has obtained national patent certification. "Diamond Glaze" technology has created the world's first super wear-resistant marble tile, which directly increases the wear resistance of the tiles to above level 4, which is 3 times more wear-resistant than ordinary tiles and non-slip.The performance reaches A level, the wear resistance index and anti-skid performance are second to none, leading the world.
In terms of the presentation of the entire space, Big Horn Deer has also pioneered the industry. It has teamed up with top international construction experts to overcome product-level limitations and technically achieve "gaps as fine as 0.5mm, exclusive seam king, and professional seam paving" 3 innovations, including the "Laying Construction Team", and took the lead in launching the first ultra-wear-resistant dense-seam marble slate and dense-seam paving service, which solved the problem of large seams and unsightly appearance in traditional ceramic tiles. After paving, it is comparable to A whole piece of natural marble stone creates an integrated and outstanding spatial visual effect. The dense seam and joint paving service of Dajiulu Ceramics has created a new height in decorative material technology, achieving technological innovation and major breakthroughs in the overall aesthetics of the space and the flatness of the ceramic tiles.
Can the big-horned deer with innovation as its gene represent Chinese ceramic tiles?
With innovation as its gene and technology as its basis, the super wear-resistant marble tiles of Bighorn Deer are equally eye-catching in the global market. They are widely used in Hilton Hotel in New Zealand, Marriott Hotel in Kuala Lumpur, Shangri-La Hotel in Colombo, and DANS LE COEUR in Japan. In high-end projects such as hotels, Sheraton Hotel Malaysia, and BMW China Headquarters, Bighorn Ceramics has also been selected as the designated ceramic tile brand at the Davos Forum, and won the gold medal in the seventh and eighth China-Italy Ceramic Design Awards.
Dajiaolu has always been committed to creating new domestic brands, leading Chinese ceramic tile brands to stand on the world stage and shine, showing unique Chinese charm. In the future, I believe that Dajiulu will inject new vitality into the brand through continuous innovation and high quality, develop Chinese ceramic tile brands into global ceramic tile brands, and lead the industry to realize the great vision of world ceramic tiles made in China.
