Although the Foshan Ceramics Expo held in April also dominated the field of slate, there were still some companies exhibiting ceramic tiles of traditional specifications. At the Tanzhou International Ceramics Exhibition, which opened on Tuesday, this is known as the largest ceramics exhibition in Asia and the first exhibition of rock slabs. Almost all ceramic companies have focused their displays on rock slabs.
Traditional bricks are being rapidly marginalized. Except for some companies exhibiting imitation granite thick bricks, floor paving stones, and foam ceramics, most companies display almost no traditional bricks with a size of 800×800mm or less. .
Porcelain tiles, polished glazes and antiques, the three musketeers of the past are rapidly slipping away and can no longer be found in the exhibition hall.
The reason why this Tanzhou Ceramics Exhibition is called the "Stone Slab Exhibition" is that there are a large number of slate exhibitors. Not only the leading companies, but also second- and third-tier brands and small and medium-sized enterprises all use slate as their products. Highlights of the exhibition.
On the other hand, the organizers of the exhibition are focusing on building the entire industry chain of slate and arranging exhibitions around the upstream and downstream investment promotion of the slate industry. In addition to slate production companies, there are also supporting equipment, chemicals, design, applications, etc. field.
Many activities held during the exhibition all used rock slabs as a selling point, thus pushing the popularity of rock slabs to new heights.
Through the exhibition, we were delighted to find that the competition between leading stone slab companies has shifted from the simple size of the past to the fields of design, category, application, construction methods and other fields.
In the past, both visitors and the media were keen to discover which company had launched a larger size of rock slabs. It seemed that the larger the size, the stronger the company was.
However, at this year’s Tanzhou Exhibition, there were obviously not many oversized rock slabs. Except for the 900×6000mm rock slab on display at the Mona Lisa, the most common sizes are 1200×2400mm, 1600×3600mm, and even Some companies have specially launched small-sized rock slabs, such as 800×2700mm, which are very suitable for wall panels.
In terms of the category of rock slabs, exhibitors exhibited many innovative products. In addition to conventional rock slabs, there are also ultra-thin slabs, curved slabs, translucent slabs, antibacterial slabs, full-body slabs, Heating rock slabs, etc.
In terms of the color design of rock slabs, in addition to the traditional imitation stone, imitation jade, imitation wood, and imitation cloth, digital glaze, dry grain, continuous pattern, plain color, solid color, and Morandi color rock slabs are also very popular. many. In terms of the design and application of slate slabs, in addition to floor paving and wall mounting, cabinet countertops, dining table countertops, and wardrobe panels are the key areas of display.
Behind the popular appearance of slate, its real sales situation may be a topic that every ceramic person is more concerned about. The author visited severalWithout exception, the answers given to enterprises are that they are very popular and are one of the fastest growing categories in recent years.
Especially those stone slab companies with precise positioning, emphasis on originality, and distinctive products have very good sales. The ignition of new rock slab production lines one after another is the best evidence of the rapid growth of the rock slab industry.
In the field of traditional brick flooring and wall decoration, the advantages of slate are self-evident, with fewer seams and a strong sense of integrity. In particular, continuous slates and continuous background walls are very popular among high-end consumer groups. Like it, its sales proportion is rising rapidly.
One day, slate products may be on par with traditional ceramic tiles, and even become the leading product in the decoration field.
In the home furnishing field, currently, slate is limited to panel applications. In fact, the side panels, back panels, shelves, etc. of cabinets, wardrobes, base cabinets, etc., can all be replaced with slate.
Stone board furniture should focus on the shortcomings of board furniture on the market. Customized board furniture, whether it is particle board, multi-layer board or ecological board, contains a large amount of formaldehyde, which is difficult to evaporate for a long time and causes great harm to the human body.
All-slate furniture can achieve zero formaldehyde. In this regard, all-aluminum furniture is also grabbing the customized cake and has been recognized by some consumers.
In fact, all-slate furniture can be made. Cross-border cooperation between the slate processing and aluminum profile industries will make the customization of wardrobes and cabinets easier.
In addition to zero formaldehyde, it is not afraid of blisters, fires, or termites. It is a healthy, safe, and environmentally friendly customized furniture. In particular, the continuous expansion of the production scale of 3mm thin rock slabs has made its application technology mature and widely used. The range is constantly expanding to offer high-end materials with excellent decorative properties for furniture panels.
In addition, the lightweight boards developed and produced by some companies have been successfully used in the side panels and laminates of wardrobes and cabinets, making it possible to process and produce all-rock board furniture.
At this Tanzhou Exhibition, many companies have launched integrated wall panels made of rock slabs. In the past, wall decoration was either painted or tiled. In recent years, wooden wall panels and bamboo fiber wall panels have entered the field of wall panels with their low cost.
But all of these materials are incomparable to thin rock slabs. Not only can the specifications of rock slabs be customized, they are also healthy and environmentally friendly, with outstanding surface texture and are deeply loved by consumers.
With the maturity of the wet pasting process, slate integrated wall panels will usher in a huge market trend. Because of this, many exhibitors have customized a series of integrated wall panels.
The colors and textures of these wall panels not only take into account the overall decoration effect of the space, but also take into account the neck-stuck problem of oversized rock slabs such as elevator transportation.It is believed that with the popularity of the market, integrated wall panels made of slate will open up a strong innovative category for the industry.
Affected by the epidemic, there are not many customers from overseas at this Tanzhou Exhibition. But the significance of participating in an exhibition is not only to promote the brand, but also to develop a few customers and obtain a few orders.
Through the competition of leading companies on the same stage and the centralized display of the entire industry chain, people inside and outside the industry can more clearly see the future development trends of the industry, thereby providing a basis for subsequent business decisions. This may be another value presented by the Tanzhou Exhibition.
Author｜Wang Li
Cultural Director of Mona Lisa Group
Original title: "Looking at New Trends in the Rock Slab Market from Tanzhou Exhibition"
(Article reproduced from Tao Xin Information)
