On August 18, the "Return to Nature and Enjoy Nature" Design Summit Forum and the launch of Jianyi's 2022 marble tile autumn new products were grandly held in Shanghai, the design capital of China. Sun Tianwen, chief designer of the Shanghai Pavilion at the 2010 World Expo, Wang Pingzhong, special guest designer of Dragon TV's "Dream Maker" and SMG's "Very Dreamer", Youyu, a designer with millions of fans on Douyin, fashion and lifestyle blogger Zhou Miler, etc. Come to the scene to help, and join hundreds of design elites to kick off the autumn launch of Jianyi's 2022 marble tiles.
It is reported that this conference launched [8-hour live broadcast without closing]. For the first time, the ceramic industry opened up all online and offline platforms. CCTV Cloud Listening, JD.com, Tmall, JD.com, Video Account, Douyin and other platforms simultaneously broadcast live, with 1.44 million People watched and communicated online, with more than 80,000 likes, once again setting off a craze for live broadcasts in the building materials industry.
Spiritual cultural consumption has become mainstream, and the emotional value of space has attracted much attention
At the beginning of the event, Ying Zaiyang, deputy secretary-general of the Shanghai Decoration and Decoration Industry Association, took the lead in delivering a speech. He said that the development of economic integration in the Yangtze River Delta has brought golden development opportunities to decoration and building materials companies. After years of development, Jianyi has achieved good results both at home and abroad. Its ultimate products and innovative services have made great contributions to the development of the domestic decoration industry. At the same time, Shanghai is an international metropolis, and people's demand for high-quality decoration continues to grow; Shanghai Jianyi continues to introduce new things to meet the decoration needs of different consumer levels, which not only brings benefits to Shanghai consumers, but also wins Shanghai consumers recognized by authors, designers and the industry.
Ying Zaiyang, deputy secretary-general of Shanghai Decoration and Decoration Industry Association
“Use Jianyi for high-end decoration, and Jianyi for finished product delivery. This slogan embodies the brand spirit of Jianyi that is always based on user value.” Li Yongbo, executive deputy general manager of Red Star Macalline Shanghai Global Home Store No. 1, delivered a speech It is pointed out that as the pioneer and promoter of marble tiles and the delivery of finished products, Jianyi has given consumers a warmer and higher-quality decoration experience in the fast-paced life of Shanghai, the capital of design. In the future, Red Star Macalline will continue to join hands with Jianyi, combining the advantages of both parties to satisfy Shanghai consumers' yearning for a better life with the ultimate products and servicesawaken.
Li Yongbo, Executive Deputy General Manager of Red Star Macalline Shanghai Global Home Store No. 1
Xu Xiaodong, a close friend of GANI brand and editor-in-chief of "Designer", said in his speech that in the post-epidemic era, everyone is more or less haunted by anxiety, uncertainty and other uneasy emotions, and is eager to seek comfort and treatment. A healing lifestyle. Jianyi's new products inject the breath of nature into the space design to achieve consumers' pursuit of authentic life and turn the home into a place for healing the soul. Innovating and creating natural elements, soothing and exploring spiritual space, Jianyi continues to lead the development of the home decoration and building materials industry.
Xu Xiaodong, the best friend of GANI brand and editor-in-chief of "Designer"< /span>
Return to the true nature, the first launch of new products will become the focus
In this era of hustle and bustle, finding a place to rest your heart has increasingly become a precious and luxurious yearning. The important spatial concept of "home" has gradually broken away from the functional purpose of highlighting the identity of the residents and turned into a place for healing the soul and dialogue with the true self.
With "customer value" as the core, based on the current consumers' emotions and space needs, and adhering to the life value proposition of "love in the heart, giving in the right way, and taking in the right amount", Jane Yi launches 2022 marble tiles New arrivals for fall. With the help of the warm texture and simple and elegant style made by special craftsmanship, the new product characteristics of "truth, elegance, harmony, love, and unity" give the space perceptible temperature and emotion, allowing people to return to nature, feel comfortable and peaceful, and enjoy the true beauty. My pleasure.
Li Zhihao, Director/Vice President of Jianyi Group and Dean of GANI Design Institute
At the meeting, Li Zhihao, director/vice president of Ganyi Group and president of GANI Design Institute, gave an in-depth explanation of the underlying logic behind the new product, the value demands of the customer group, and scenario applications. Li Zhihao mentioned that this autumn new product was developed and designed based on the concept of focusing on user needs and spatial presentation. It has the characteristics of "truth, elegance, harmony, love, and unity" and meets the emotional appeal of consumers who pursue "returning to nature".
True | Reaching for nature is better than nature. Rare natural stones are selected, and the natural surface effect is truly restored through the deconstruction and reorganization of stone textures and colors.
Elegance | Simple and elegant, returning to the essence of life. By deleting complexity and simplifying the form, the space is given a simple and elegant beauty that returns to nature, allowing people to return to a pure state of mind.
and | Comfortable light, enjoy inner peace. We strive to create a variety of light effects such as stone light, soft light, and low light, allowing people to enjoy inner peace and tranquility.
Love | Sterilizes and fights viruses, protects health and protects love. Using top-grade zinc ion glaze formula, it can effectively kill viruses and bacteria and protect the health of your family.
1 | Brand symbol, high-end taste. The brand's super symbol is cleverly integrated into the design of the product texture, and the subtleties highlight high-end taste.
Among them, the bactericidal and antiviral properties that took two and a half years to be successfully developed are the result of Jianyi taking the initiative to assume social responsibilities, actively responding to the national dual-carbon environmental protection policy, and continuing to research on the great health per capita space. and phased results of transformation. Li Zhihao concluded that the five new product characteristics of "truth, elegance, harmony, love and unity" are the interpretation and extension of Jianyi's aesthetic values of "reducing complexity into simplicity, the richer the heart, the simpler life". In the future, Jianyi will also Continue to focus on the value proposition of Jianyi, focus on the home needs of the user population, keep up with the country's mainstream trends of low carbon, environmental protection, and great health, rely on the integrated product development system, strengthen space system solutions, and continue to create spaces and products that improve the quality of human habitation. .
Designer Youyu (1 on the right) & millionaire blogger Zhou Mi The son (2nd from the right) praised the new product repeatedly
Jian Yi’s another stunning breakthrough and innovation in marble tile products was recognized and appreciated by the designers present. Mr. Sun Tianwen, chief designer of the Shanghai Pavilion at the 2010 World Expo, commented: &ldquo"Jianyi's dedicated and innovative spirit of craftsmanship in the field of marble tiles is the most valuable quality of the current brand. This autumn new product has a kind of purity that returns to nature. ”
It is worth mentioning that this autumn’s new products have actually become popular before the launch. It is reported that before the event started, design luminaries Wang Pingzhong and Sun Tianwen joined hands with a group of design elites, as well as Douyin's million-fan fan designer Yu Yu, Xiaohongshu fashion expert Zhou Miler and other experts to take turns to create new product videos. call to help, the new products have already captured the attention of consumers before they are even launched on the market; at the same time, under the leadership of leading design experts and the blessing of the potential of Jianyi design, the event continues to penetrate into the private domain of designers, and the popularity continues to ferment, with relevant information covering at least 60 A designer group, reaching 1.2k+ designers.
From ordinary consumers to professional designers, from social circles to e-commerce platforms, and from warm-up to launch, the popularity continues to escalate, making the launch of Jianyi’s 2022 autumn new marble tile products the focus.
Design luminaries Wang Pingzhong and Sun Tianwen lead the call< /span>
Join hands with design experts to ask about the true nature of life and return design to the humanistic space
The yearning for life of "returning to the true nature and enjoying nature" has put forward higher requirements for the "livability" of the city and the "comfort" of the home space. How to start from the real demands of consumers and externalize residents' imagination of comfortable life into concrete and tangible reality has also become a topic for designers to think about together.
In the dialogue session of the forum, Li Zhihao, Director/Vice President of Jianyi Group and President of GANI Design Institute, met with Wang Pingzhong, the invited designer of Dragon TV's "Dream Renovator" and SMG's "Very Dreamer", and the President of the Shanghai Pavilion of the 2010 World Expo. Designer Sun Tianwen conducted an in-depth discussion on the design dimension around "bringing design back to the humanistic space".
Design Summit Forum site
Wang Pingzhong analyzed the relationship between man and nature from the long history of design evolution. He pointed out that,The preference and sense of security for natural textures are deeply embedded in human genes. People are born with an affinity for the natural textures of marble tiles; now "home" has begun to return to its true self, to true nature, and to the most authentic feelings. , how to make space truly impress people is a common issue faced by the brand and design industry. Jianyi has realized this change and has taken on more social mission for a better human settlement and environmental protection of the earth through real actions. Wang Pingzhong added that in the future, human settlement life will tend to "return to oneself" and "diversify personality". He hopes that Jianyi can continue to provide diversified and high-quality products to inspire designers to create more creative possibilities.
Dragon TV's "Dream Maker", SMG's "Very Dreamer" special Invite designer Wang Pingzhong
"Every good product of Jianyi not only serves beautiful homes, but also gives designers more inspiration." Sun Tianwen said that the more natural things are, the closer they will be to our hearts. In the noisy era, we It is even more necessary to return to nature to calm our hearts. Jianyi's products cater to this direction and will definitely become a more representative product in the market. At the same time, Sun Tianwen also emphasized that in order to develop sustainably in this industry, one must respect intellectual property rights and original design, and hopes to work with more companies like Jian Yi to explore the road of Chinese design.
Sun Tianwen, Chief Designer of the Shanghai Pavilion at the 2010 World Expo
As consumers become younger, participation has become an important keyword in home consumption, and a home must have a personal imprint. Li Zhihao concluded that returning to the true nature is the process of returning to the heart and working with consumers to create their own beautiful homes. The most important thing about this new product is the "degree" in "love in heart, way of giving, and degree in taking". "We learn from nature. In the three-dimensional architecture of the current technological era, the echo and expression of design and application "return to the original" are the value points of the product."
Li Zhihao, Director/Vice President of Jianyi Group and Dean of GANI Design Institute
Jianyi delivers the finished product and delivers a beautiful home
If Jianyi’s new autumn products make the design aesthetic of “returning to authenticity and enjoying nature” a reality, then Jianyi’s finished product delivery ensures the last mile of the aesthetic space design effect and makes the design complete. At the meeting, Zhu Haibing, chairman of Shanghai Jianyi, said when sharing: Jianyi always adheres to the principle of simplicity, puts people at the core, and gets along well with the world, space, and consumers. Being the first in the industry to deliver finished products is hard but the right thing to do. But we hope to leave all the trouble to ourselves and truly leave worry, peace of mind, warmth and happiness to consumers.
Zhu Haibing, Chairman of Shanghai Jianyi
In 2022, Jianyi will once again upgrade the delivery of finished products. It will launch finished product delivery centers and bricklayer homes across the country. Through system construction and bricklayer talent training, it will provide a one-stop service from material selection, design, purchase, processing, paving to after-sales. The overall solution for ceramic tile decoration guarantees the design effect.
At the event site, the awarding ceremony of Shanghai Finished Product Delivery Center and Bricklayer Home was grandly held. Zhang Jiujiu, general manager of Shanghai Jianyi, said that if the delivery of finished products is compared to a central kitchen, then the master bricklayers are the chefs of the central kitchen. They are very high-level blue-collar workers and are our partners and family members.
Shanghai Finished Product Delivery Center and Bricklayer Home License Ceremony
With the blessing of the delivery of finished products, Jianyi’s new marble tiles for autumn truly closely connect the true nature, the purity of the soul and the authenticity of the space, creating the most beautiful appearance of the space, allowing residents to be natural and enjoy it. True me.The delivery of finished products promoted by Jianyi is not just a simple product delivery, but also an aesthetic delivery.
8-hour live broadcast without closing, innovative gameplay and useful information are constantly breaking the circle
In recent years, under China's emerging consumer trends, various consumer groups are accelerating their integration into Internet life, raising online social interaction to a new level. New media marketing represented by live broadcast is becoming an indispensable and important channel for brands in marketing.
Different from traditional live broadcasts that focus on shouting and selling goods throughout the entire process, this time Jianyi pioneered and created an [8-hour non-stop] live broadcast feast of dry goods. From 10:00 to 18:00 on the same day, under the leadership of Jianyi design experts and design celebrities, we will discuss new store exploration, home style trend sharing, beautiful home design sharing, decoration pitfall avoidance knowledge sharing, user case sharing, to design In-depth content such as celebrity chats about home design is staged in turn, using valuable content to communicate deeply with users and reveal the stories behind the scenes of product development, thereby conveying the brand's connotation and warmth, and gaining recognition, recognition, and recognition from many consumers. Subscribe!
At the same time, the online live broadcast of this conference covers GANI JD.com, Tmall, Douyin, Video Account, CCTV Cloud Listening and other platforms, comprehensively covering consumer groups on different platforms, reaching 1440,000+ people, which is the first time in the ceramic industry Open up a live broadcast feast for all online and offline platforms.
With the addition of great content and all-weather benefits, the live broadcast atmosphere continues to rise, with more than 100,000 barrage comments and interactions across the platform. Netizens expressed that after watching the live broadcast for a day, they felt like they had taken a professional master class. Not only did they learn a lot of professional knowledge about ceramic tiles, but they were also impressed by Jianyi's new products. "The texture is beautiful", "the effect is very good" and "it stays." "Small seams" and "good matching" have become high-frequency keywords in comments.
Screenshot of 8-hour live broadcast comments (part)
Conclusion:
"Return to the true nature and enjoy nature" has changed from an attitude towards life to a way of life. The launch of this new product once again reflects that as the pioneer of marble tiles and the promoter of finished product delivery, Jianyi always adheres to the brand value concept of "altruism" to solve consumer pain points with high-quality products, services and experiences. I believe that through true creation like Jian YiA brand that wins public reputation based on user value must also be a brand that can win long-term market recognition.
