In April this year, China Ceramics Network released "Single Month Performance Exceeded 179%!" After the ceramic tile store took this action, the sales continued to increase? ” article. The article mentioned that after the terminal stores of many ceramic tile brands were renovated/renovated, store sales doubled, with the highest single-month completion rate exceeding 179%. The importance of terminal tile store image to store sales improvement is self-evident.
"Tile is a product with low brand recognition and balanced product quality. Many consumers cannot understand the product or brand. However, the store image is different, and its feedback is the most intuitive , taste, strength, style, matching...you can know it just by walking around the store. "A terminal dealer strategy research expert once pointed out that the terminal store image can directly determine the success or failure of the dealer in the competition, "Terminal. A good store image and good presentation are already half the battle in the current competition! ”
For the terminal ceramic tile market where homogeneity of products and services is relatively serious, a novel and outstanding store image can quickly capture the minds of customers to a large extent and promote order closing. Therefore, in order to help dealers improve store performance, basically every year in the construction ceramics industry, ceramic tile brands will adjust/upgrade terminal store standards and promote the implementation of new store images.
So, which ceramic tile brands in the construction ceramics industry have upgraded their terminal store image this year? Zhongtaojun will take you to take a look!
Hongyu Ceramics
3.0 Flagship Store
In 2022, Hongyu will accelerate the upgrade of terminal 3.0 exhibition halls, and a craze for building new stores will start across the country. As of May this year, Hongyu has taken the lead in completing the 3.0 exhibition hall layout transformation in 123 terminal stores across the country, spanning 24 provinces, covering Guangdong, Fujian, Sichuan, Yunnan, Shandong, Shaanxi, Guizhou, Guangxi and other regions. At the same time, Hongyu also launched store upgrade and opening activities, with remarkable results. For example, Xinjiang Korla Hongyu achieved gratifying results with a completion rate of over 179% after renovating and opening.
Hongyu Terminal 3.0The flagship store will be officially launched in early 2022. It will fully integrate the brand concept and culture of "real materials·Hongyu ceramic tiles" into the comfortable and modern international simple luxury style, and comprehensively upgrade the entire decoration from exhibition hall layout, product display to space functional configuration. Customized life scene experience. The exhibition hall is designed to stock a full range of products in various categories and specifications, such as HONGYU PLUS, Star Diamond series, unbounded stone, marble tiles, modern tiles, elegant glazed tiles, etc., covering different consumer age groups in multiple dimensions and meeting the decoration needs of different groups.
Shunhui Tiles·Stone Slabs
Dashe Jisi Hall
In 2021, Shunhui launched a high-end series of products - Dashe Jisi. Shunhui Dashe focuses on the application scenarios of large house decoration, and provides professional and reliable decision-making options for high-end consumers and big designers with a complete system of product series collections and high-looking, high-quality value attributes. Shunhui Dashe Jisiguan is a terminal store image derived from the concept of this series of products, and has been launched one after another across the country. Many Shunhui service providers said that with the blessing of high-end stores, high-value products in stores sell better, and the unit value has greatly increased.
Not long ago, Qingdao Shunhui Dashe Collection Hall was newly opened. This exhibition hall breaks the situation of thousands of stores, perfectly applies Shunhui's high-quality products, perfectly integrates simple European and modern styles with traditional cultural elements of old Shanghai, China, and presents the artistic beauty of combining Chinese and Western styles. The interior of the exhibition hall presents a flowing open layout, allowing each space to be connected and independent of each other. The overall dynamic layout of the space revolves around functions. New scenes or product areas are presented at every corner, creating a sense of surprise during the store visit.
Samit Tiles
Terminal upgrade store
In order to help dealers improve store performance, Samit has continuously carried out terminal store upgrades across the country since 2022. According to feedback from many dealers, after the store is upgraded and renovated, the ability to attract and retain customers has been greatly improved, and the sales unit value and customer flow have also increased significantly. Some store performance has increased by at least 70%, and some stores have upgraded and opened home improvement channels. An increase of 80%.
The upgraded Summit store is more energetic and youthful. The designer flexibly used two bright colors, Samit blue and Hermès orange, and then paired them with light gray tones that highlight elegance and simplicity. The overall style is exquisite and eye-catching. The material selection area has complete products, reasonable layout, clear colors and textures, combined with real home space scenes such as living room, kitchen, bathroom, background wall, etc., so that the space and people can form a natural and harmonious communication, and the soft decoration and lighting form just the right finishing touch, presenting a A low-key, elegant and dynamic space with rich heritage.
Wrigley Composite Light Grain Brick
A6 Pro Showroom
At the Wrigley 2022 super product launch conference at the beginning of this year, Wrigley officially announced the A6 Pro showroom image standards. This exhibition hall breaks people's consistent understanding of the design of brand exhibition halls in the ceramic tile industry, and boldly introduces the design techniques of large-scale art buildings such as art galleries and museums. It uses simple lines, light and shadow changes, and visual hierarchy to immerse visitors. It is reported that since the Wrigley A6 Pro showroom was launched on the terminal, it has attracted more users to enthusiastically place orders
The A6 Pro terminal store returns to the essence of design, pays more attention to the harmonious coexistence of people and space, and presents products in a form that is infinitely close to real life scenes, through intelligent lighting, multi-material interfaces, guest/kitchen/bathroom narrative scenes, etc. Many elements realize the perfect experience of "product is space and space is product". What you see is what you get. A new smart VR experience area has also been added, which can make it more convenient, smarter and more realistic to view the 3D applications of products at any time, triggering immersive participation and interaction from customers.
General Tile
Upgrade SI terminal image
In 2022, General will accelerate the upgrading of its brand strategy, release a new brand slogan of "First-tier brand, seven-star high quality", and launch a new SI image store. In July, the first new SI terminal image store opened in Gaozhou.
The new SI terminal image design focuses on the new positioning of "first-tier brand·seven-star high quality" to establish emotional resonance between consumers and the brand and increase the natural flow of terminal stores. The design of the exhibition hall is simple and bright, with exquisite depictions. The soft lighting and the unique texture of the ceramic tiles achieve a perfect match between light and material, reflecting the true connotation of quality life. At the same time, it integrates a variety of popular modern home decoration styles to create a cutting-edge fashion It also has highly personalized visual effects to meet users' different design needs for their homes; it comprehensively displays the full range of Dajun's ceramic tile products to meet customers' diversified needs for modern homes with high-looking, high-quality products.
Lai Deli TaoPorcelain
Luxury Fashion Shop
In order to comply with the wave of young consumption, Laideli has upgraded its store image standards based on user needs and design trends, and has established light luxury fashion stores across the country to build link bridges. Laideli Light Luxury Fashion Museum uses nine series of high-quality products as the carrier, integrates popular and cutting-edge elements into the space design, fully interprets the modern light luxury aesthetic style, and captures the young group.
The designers drew inspiration from light luxury and worked meticulously to outline a clear and open display area through clear moving line planning, soft color configuration, and real and original regional shapes. The exhibition hall highly restores life scenes such as living rooms, restaurants, bathrooms, and lounges at all levels, making product details more textured and space layout more aesthetic. The material selection area is spacious and bright, and the tiles are clearer and brighter when illuminated by light. At the same time, the advantages of specifications, textures, and craftsmanship are intuitively and perfectly presented, making it convenient for customers to choose and place orders.
Golden Helm Tiles
New "Young" Year Aesthetic Life Museum
Jinduo launched the "Thousands of Quality Stores" plan last year, hoping to create a brand display window with strong brand characteristics and ultimate user experience in the terminal, so as to achieve the goal of changing the sales status of terminal stores. As an important part of the "Thousands of Quality and Beautiful Stores" plan, Jinduo upgraded the SI image of terminal stores in June this year to create a new "light" aesthetic life center.
Jin Duo Xin“The Youth Aesthetic Life Hall has optimized the door structure, highlighted the focus of the image, and paid more attention to the unity of decorative shapes and language. A corporate image area and an aesthetic co-branding area have been added inside the exhibition hall. The corporate image area uses simple and neat block design , making the space more overall and grand; the aesthetic co-branded area uses the product and brand theme colors to unify the exhibition hall tones and "logical" matching, so that consumers can still recall the product experience area while maintaining the integrity and continuity of the functional design of the experience area. , enrich product space application display
Lee Home Tiles
New image of terminal stores
Recently, the latest terminal store image of Lijia Home Furnishing has landed in Tengzhou, Shandong Province. The store conveys high-grade life to young consumer groups through diversified and multi-form layout of space scenes, and presents it with minimalist, innovative and exquisite texture, creating a leading A new trendy landmark.
The image of Li Home's new terminal store attaches great importance to the expression of personality and creativity. The designer uses different tile colors to create different atmospheres in different spaces. The grand and regular space is concise without losing details, giving people an intuitive vision. Shocking effect. The overall space is quiet and elegant with a fashionable texture, showing a simple and neat beauty. The transparent straight-shaped material selection area breaks through the ordinary and gives consumers a new sensory experience.
Which one do you like best among the new images of terminal stores of the above 8 brands?
