In the past three years, Oufolai has expanded its territory and completed the first stage of brand and channel accumulation: 857 Oufolai stores nationwide! From being unknown to being a dark horse in the industry in just 3 years, this brand must have energy and advantages that are stronger than others.
Let’s take a look at O’Folai’s big moves in the past three years:
▲The group's strategic transformation positions Oufolai as the bridgehead to enter the domestic high-end market!
▲ Spend a huge sum of 500 million to rebuild the headquarters exhibition hall and purchase a new factory, and at the same time establish Hejun Chuangyu Ceramics Group!
▲ The development strategy of "all categories, all specifications, all self-made" will launch high-quality products with more market trends!
▲ Determine the ceramic tile production standards: "Better technology, updated equipment, higher standards"!
▲ Put forward corporate values: honesty and trustworthiness, active progress, and win-win cooperation!
Strength leads to long-term development, and growth creates growth. In today's fiercely competitive market situation, Oufolai relies on its full understanding of the ceramic market, accurate judgment of future needs, and excellent strength and hard work to carve out its own development path: product first, Pragmatic management, steady customer expansion, and win-win progress together! It has aroused wide appreciation in the market and industry and is favored by customers.
In 2020, in the post-epidemic era, how to choose ceramic dealers?
1. When choosing a brand, dealers pay more and more attention to “getting it right at the first time”.
Relying on the five major advantages of products, technology, production capacity, channels and services, Oufolai Ceramics has been at the forefront for three consecutive years. On average, more than 280 dealers join Oufolai every year. An important factor in achieving such good results: Oufolai It can solve dealers’ pain points in one step. That is, traveling lightly, with high-quality inventory and high turnover rate, ultimately ensuring customer profitability.
2. Dealers choose brands and pay more and more attention to "product creation".
When it comes to product creation, Ofulai can be said to do whatever it takes. While ensuring product quality, OFLAI insists on optimizing product structure, creating original product designs and colors, leading the market trend, highly matching all channels such as retail, home decoration, design, and engineering, and providing strong product support for terminals.
3. Dealers choose brands and pay more and more attention to "word of mouth".
Good brands spread by word of mouth. Oufolai has compiled internal data and found that 28% of new customers were introduced by old customers, 53% of customers were recommended by word-of-mouth recommendations from friends in the industry, and the remaining 19% of customers were natural customers.
It is said that a dealer of Oufolai, before deciding on a brand, asked 9 industry friends who did not know each other to recommend the brand. It is said that 7 friends recommended Oufolai. Lai. So the dealer didn't even come to Foshan, so he "blindly signed" Oufolai.
4. Dealers are paying more and more attention to "stable development" when choosing brands.
To do well is the goal, to be stable is the mentality, to be strong is the means, to become bigger is by the way, this is the OFLAI mentality!
Oufolai's stable operation is reflected in two aspects: on the one hand, Oufolai's sales performance is stable, sales are increasing year by year, and it continues to maintain a high development trend; on the other hand, Ofulai continues to implement a stable product strategy. In addition to maintaining the vitality of original design, it continues to focus on the development of major areas of 750X1500/600X1200/800X800 specifications.
Currently, Oufolai adheres to strategies such as "focusing on main categories, consolidating and improving old customers", and "continuously stimulating new vitality and attracting new customers" to promote the orderly development of various regions and achieve The long-term goal of steady growth.
Choice is crucial
Good brand, Ofulai
Looking for the next city’s helmsman
Waiting for you to set sail and ride the wind and waves together
Investment hotline: 0757-83559381
Marketing Center: G05, West Area, China Ceramics Headquarters Base, Foshan City, Guangdong Province
(This article is provided by the enterprise)
