"Smart Life" asks about 2020, and "Toward the Future" looks forward to 2021. On January 8, the media communication and appreciation meeting of Wrigley Home Furnishing Group came to a successful conclusion. At this thank-you meeting, Xie Wei, deputy general manager of Arrow Home Group, Lu Jinhui, deputy general manager of Arrow Home Group, Mu Boyun, brand director of Arrow Home Group, and market leaders of ARROW brand, FAENZA brand and ANNWA brand As well as news media such as Xinhua News Agency, People's Daily, China Business News, Leju Finance, Guangdong Satellite TV, Southern Satellite TV, Southern Daily, Guangzhou Daily, Southern Metropolis Daily, Yangcheng Evening News, Foshan Daily, as well as Phoenix, Sina, NetEase, Toutiao, etc. Representatives of the home furnishing industry gathered together to learn about the future in 2021.
“Smart Life” enters the global smart home community
In the ups and downs of 2020, the entire home furnishing market is facing a huge impact. In such "adversity", Wrigley Home Furnishing has not stopped moving forward, deploying smart homes, developing smart antibacterial products, and seizing the digital marketing market. , develop new retail and other comprehensive layouts, further integrate into the national economic development and construction, and lay the digital cornerstone for achieving high-quality development.
Xie Wei, Managing Deputy General Manager of Wrigley Home Furnishing Group, delivered a speech
At the meeting, Xie Wei, managing deputy general manager of Wrigley Home Furnishing Group, delivered a speech, sharing with everyone the journey of Wrigley Home Furnishing in 2020 and its beautiful vision for 2021, and expressed his sincerity to media friends for their continued attention and support. grateful. He said: "As a practitioner of industrial intelligence, Wrigley Home Furnishing Group's products realize intelligent interaction between people and bathroom products and interconnection between bathroom and bathroom products through various sensors and networking technologies; as a platform for smart life, Observer interconnects online and offline channels, effectively combines people, goods, and places to create scenario-based consumption and make purchases more convenient for consumers; as an active user interaction, marketing events frequently hit the screen, and Wrigley Home Furnishing passed Unique insights and the use of celebrities, original music and other combinations have achieved good results in network-wide marketing on both 618 and Double Eleven. In the future, Wrigley Home will continue to innovate and develop smart homes with the dreams and expectations of everyone in smart homes. , in terms of brand, products, and services, we are constantly improving.”
Technology is profoundly changing the home decoration and home furnishing industry. How to provide consumers with online scenes that simulate offline physical scenes or surpass the offline experience with a higher degree of restoration, so that consumers can feel the convenient online virtual and offline physical seamless shopping experience, is the future home improvement and home furnishing industry. One of the general trends. Lu Jinhui, deputy general manager of Wrigley Home Furnishing Group, delivered a keynote speech on "New Application of Digital Marketing of Wrigley Home Furnishing" at the scene. He said that digital transformation is the core driving force of the digital economy. Wrigley Home Furnishing Group was the first to send out a message, signaling the transformation of the home furnishing industry from traditional enterprises to As a signal of the expansion of the field of smart home furnishings, Wrigley Home Furnishings has re-adjusted its marketing strategy this year and implemented digital marketing methods such as "strengthening the domestic market layout and getting closer to consumers with thousands of stores in thousands of cities" to achieve "new retail models, 10,000 store plans, micro-decoration projects, and engineering projects." Cooperation, Home Decoration" has upgraded the five major channels, created an online and offline collaborative system, and successfully realized online and offline closed-loop diversion, allowing consumers to choose the most suitable products for them anytime and anywhere, truly opening up the final stage of online and offline marketing. One step. Digitalization will bring new space for high-quality development to the group's international industrial chain, and is expected to bring "brand samples" and "brand solutions" to the industry in the near future.
Keynote speech by Lu Jinhui, deputy general manager of Wrigley Home Furnishing Group
In the face of challenges, Wrigley Home Furnishings has risen to the occasion and forged ahead. In March this year, Wrigley Home Furnishing released a new brand positioning: a global smart home master, committed to providing solutions to global smart home needs; at the meeting, Mu Boyun, brand director of Wrigley Home Furnishing Group, comprehensively interpreted Wrigley Home Furnishing’s brand upgrade strategy, focusing on Wrigley Home Furnishing The major communication events of the Home Furnishing Group in 2020 were reviewed and explained in detail. According to reports, the new positioning of "Global Smart Home Master" is mainly based on three dimensions:
The first dimension is global. From the perspective of Chinese ceramic sanitary ware companies or smart home industries, China still lacks a truly international or world-class influential Chinese brand. As a leading enterprise and brand in the ceramic sanitary ware industry, Wrigley Home Furnishing Group takes this as its own responsibility, carries the banner of national industry, and hopes to make this industry truly a world-class brand through its efforts. It is hoped that through the baptism of the global market, Wrigley Home Furnishing Group's comprehensive strength will truly reach the world's leading level in all aspects, and it will become a world-leading smart home enterprise group in the future.
Wrigley Home Furnishing Group Brand Director Mu BoYun keynote speech
The second consideration from the perspective of smart home is the product and technology direction of Wrigley Home Furnishing Group. In the past, the ceramic sanitary ware industry, including the furniture industry, was more likely to promote a single product and provide everyone with a single product solution. However, in the future, we will upgrade our layout according to the strategy of the entire group, hoping to provide integrated smart home solutions for the target group and global consumers.
The third dimension is everyone. This is the corporate vision of Wrigley Home Furnishing Group, which hopes to become the master of the global ceramic sanitary ware industry.
“Smart products” satisfy smart living space
The outbreak of the epidemic has prompted people to pay high attention to the home environment. At the event site, Wrigley Home Furnishing Group created three different bathroom scene spaces for media colleagues, focusing on these to gather annual high attention and high appearance. The integrated appearance of high-tech, highly practical products created a different home environment atmosphere at the event site. The Wrigley home space is full of smart life, the Faensa art living space has artistic genes, and Anhua understands life and fashion. In the living space, you can freely switch to your ideal home environment, showing Wrigley Home's multi-level, cross-group, and multi-style integrated bathroom space design to meet the various needs of consumers and improve the quality of life with one click.
Wrigley Home Furnishing carefully prepared smart gifts for this meeting, and shared the charm of the products and the results of wisdom with the on-site product experience officers. The Best Smart Technology Award this time is the smart toilet AKB1305, a best-selling new product in the series in 2020, which integrates smart enjoyment and health, while the Best Smart Beauty Award is the high-looking frosted showerhead with constant temperature protection. It will be deeply loved by consumers in 2020.
"Smart technology" enters a new era of smart homes
The realization of smart life requires the strong support of the underlying technology. In 2020, Wrigley Home Furnishing Group has achieved outstanding results in technological design innovation. As of October 30, 2020, it has authorized invention patents, utility models, appearance There are 976 designs, etc., and 307 patents are being granted. Actively participate in discussions on the drafting of national standards and industry standards, including "Limited Values and Water Efficiency Levels of Squatting Toilet Water Efficiency", "Limited Values and Water Efficiency Levels of Urinal Water Efficiency", "Limited Values and Water Efficiency Levels of Faucets" ", "Shower Limit Values and Water Efficiency Levels" and other national standards; "Intelligent Toilet and Intelligent Toilet Cover Installation Service Specifications", "Ceramic Water Storage Materials", "Squatting Pan", "Sanitary Ceramic Surface Quality Evaluation Method"There are more than 24 industry standards including "Toilet for Special Populations of Sanitary Ceramics", "Packaging of Sanitary Ceramics", and "Toilet Seats and Covers". Wrigley Home Furnishing continues to increase its efforts in research and development of intelligent products, hoping to provide global consumers with integrated smart home solutions.
In July this year, Wrigley Home Furnishing launched 5 "super clean" series of smart toilets, which have four technologies: antibacterial blue light glaze, silver ion antibacterial material, triple waterway self-cleaning, and G3 dual-engine flushing. Among them, the antibacterial blue-light glaze technology was developed in cooperation with the "Special Materials Center of the Chinese Academy of Sciences" and obtained multiple patents. It has antibacterial and sterilizing effects. It is also a technology and product that has been spawned in the post-epidemic era.
"Smart Future" join hands to create a smart future
Many mainstream media were invited to participate in this appreciation party, and everyone worked together to plan the blueprint and participate in the grand event. At the thank you meeting, Li Yinshuang, head of commercialization of NetEase Cloud Music South China, shared the power of music with actual cases, used music to awaken the power of brands, used music to empower brands with good voices, and communicated with consumers through the special language of music to achieve resonance. It is reported that in July 2020, Wrigley Home Furnishings and singer-songwriter Yan Yidan launched the brand song-"Wings of Dreams" to jointly start a journey of pursuing dreams and draw a blueprint for smart life for people. They joined forces with NetEase Cloud Music to interview The program "Super Face to Face" uses interviews to deeply interpret the story behind the song creation and the brand connotation behind the lyrics, eliciting Wrigley Home Furnishing's unique perspective on home and dreams; in September, FAENZA teamed up with Alan Alan to create the FAENZA brand song "Living" "Your Art" has been launched on 237 music platforms at home and abroad. It combines Alan's unique voice to present FAENZA's life philosophy and creates an artistic, elegant and pure music atmosphere, which has won the love of a large number of fans; and ANNWA Anhua joins hands with Modern Sky The brand song "Dream Chaser" created will also be launched on various music platforms in early 2021.
Li Yinshuang, head of commercialization of NetEase Cloud Music South China, theme sharing
As the world's largest Chinese search platform, Baidu big data has insight into the mood of the times and uses data to record the needs of the people. At the meeting, Pang Yujia, head of the Foshan home furnishing industry of Baidu Shenzhen Branch, used big data to share the search data of the people in 2020. Among them, "intelligence" has become a common concern of the people in the post-epidemic era. epidemicSentiment has made people pay more attention to home health and brand life. How to use smart homes to improve the quality of life is a question that both C-side and B-side are thinking about. At the sharing meeting, Pang Yujia used Baidu platform data and resources to share how the search platform "focuses on smart outlets to help brand growth." It is reported that Wrigley Home Furnishing Group launched a new Baidu brand area in May 2020, occupying the search platform retention with a new image and promoting digital marketing.
Pang Yujia, head of the Foshan home furnishing industry of Baidu Shenzhen Branch, shared the theme
Penetrating through the fog of reality, "Smart Life" asks about 2020, depicts the puzzles of the future, and "Towards the Future" looks forward to 2021. Looking back on the past and looking forward to the future, Wrigley Home Furnishings will continue to innovate and change, and work hand in hand with friends from all walks of life in the media , moving towards becoming a “global smart home owner” and working together to create a smart future.
