On July 31, the first stop of the "Sound Materials Have Ways, Materials Have Speaks" design and application study tour sponsored by the Materials Application Branch of the China Building Decoration Association visited Zibo Golden Lion Technology Ceramics. Participants in the study tour include Shan Bo, deputy secretary-general of the China Architectural Decoration Association; Meng Jianguo, chairman of CMEC Zhubang Architectural Design Institute Co., Ltd.; Chen Zhenxin, chairman and president of Hanno Flooring China; Beijing Qiaoxin Decoration Engineering Design Institute Co., Ltd. Han Jufeng, chairman of the company; Wang Xiaogen, founder and design director of Genshang International Design Institute; Li Yanjun, president of North China Design Institute of Shenzhen Construction Group; Wang Kuan, deputy director of the design department of Beijing Zuoting Architectural Design Co., Ltd.; founder of Beijing Zuoting Architectural Design Co., Ltd. Niu Weinan; Hu Peng, design director of Tsinghua Andi Architectural Design Co., Ltd.; Wang Zhongli, Asia-Pacific partner of Catani Architectural Design Co., Ltd.; Lu Shaohua, chief creative designer of Beijing Shangde Decoration Co., Ltd.; Liang Hongyu, secretary-general of the Material Application Branch of China Building Decoration Association; Guan Qianru, Secretariat of Material Application Branch of China Building Decoration Association, etc.
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Shan Bo, deputy secretary-general of the China Building Decoration Association, said in his speech that this design study tour allows designers to truly enter the material company, understand the materials, and apply the materials. It is the interaction between the upstream and the downstream, the front-end and the terminal. Communication is the fusion of materials and design.
Yuan Dongfeng, Chairman of Zibo Golden Lion Technology Ceramics Co., Ltd., introduced the corporate culture, R&D philosophy, etc. of Golden Lion Ceramics in detail. Golden Lion’s products originate from nature, are higher than nature, and are truly designed and developed. Regarding the brand that speaks, Yuan Dongfeng said that Golden Lion’s products can truly enter the hearts of customers and truly have a dialogue with people.
Meng Jianguo, Chairman of CMEC Zhubang Architectural Design and Research Institute Co., Ltd., said that "sound materials have their own meaning, and materials have something to say." It is necessary to choose Golden Lion Ceramics as the first stop of the design application study tour. Seeing the outdoor appearance of Golden Lion Bricks are better than real stone. Antibacterial and anti-slip ceramic tiles are what consumers really need. If designers don’t understand materials, they won’t be able to design well, and their works will have no soul.
Wang Xiaogen, founder and design director of Genshang International Design Agency, said that he had little knowledge of northern ceramic companies before and benefited a lot from this study. He was particularly impressed by Golden Lion’s BRICS products and that future products will be related to Technology is combined with art. Technology is to solve functional problems. Golden Lion King is also doing this for artistic products. The designer’s understanding of materials is the cornerstone of design.
Li Zhangjun, president of the North China Design Institute of Shenzhen Decoration Group, said that there is a certain reason why there is Foshan in the south and Zibo in the north for ceramics. The brand effect is a reflection of the right time, place and people. Mr. Yuan and his team have seen the quality of people selling ceramic tiles. Best of all, while researching products, we should also study how to save workers time and effort during terminal construction. This may also be a topic we need to do. It may also become the most powerful competitiveness of our brand and enable true industrial development.
Lv Shaohua, chief creative designer of Beijing Shangtou Decoration Co., Ltd., said that he didn’t know much about Zibo ceramics before. This time he really saw the product and liked it very much. In the future, he may consider setting up a material center in Beijing to attract more designers. Touching the product, a good product should be applied by a good designer.
Wang Zhongli, Asia-Pacific partner of Catani Architectural Design Company, said that Foshan is an industrial scale company with large circulation companies, and Zibo has companies like Golden Lion that focus on technology research and development. Designers may prefer Technical empowerment, designers’ good ideas can be truly implemented through technological empowerment.
Hu Peng, design director of Tsinghua Andi Architectural Design Co., Ltd., said that the outdoor bricks of Golden Lion King can truly achieve the effect of stone in appearance and touch. Various materials have their own characteristics and have spaces suitable for needs. .
Niu Weinan, founder of Beijing Zuoting Architectural Design Co., Ltd., said that at the Foshan Ceramics Exhibition a few days ago, all manufacturers were exhibiting slates. The general direction of ceramics in the future may be slates. Our northern ceramic companies can Overtaking in corners cannot be achieved on rock slabs. At present, everyone is pushing for the existing problems of rock slabs, but they cannot measure them. Whoever can solve the problem of the last kilometer will have an effect on overtaking on curves in the future. There are also young designers who understand and study materials, and manufacturers can truly interact with designers. The popularization of product technical performance allows designers to avoid pitfalls and enable projects to be implemented better.
Wang Kuan, deputy director of the design department of Beijing Zuoting Architectural Design Co., Ltd., said that there are currently no problems with ceramic tiles of various thicknesses and sizes. The advantage of larger ceramic tiles is that they reduce gaps. As ceramic tiles become larger, the requirements for the gaps of small-sized ceramic tiles are higher. We may need to consider whether there are better choices in terms of ceramic tile applications.
Chen Zhenxin, chairman and president of German Hanno Flooring China, said that he was shocked when he saw the products of Golden Lion.You can feel our efforts in research and development. Good products must have good prices. On the contrary, the company will not be able to develop sustainably. Expensive products can only be spread by word of mouth.
Han Jufeng, Chairman of Beijing Qiaoxin Decoration Engineering Design Institute Co., Ltd., said that vertical cooperation and communication between designers and material companies is very necessary. If the depth of designers cannot understand the characteristics of materials, we will not be able to make good products. Design, at the same time, in-depth communication can allow companies to have a positive interaction with future product research and development. Ceramic enterprises, after forty years of development, have entered an inflection point. The bigger the enterprise, the better. There is serious homogeneity. They have core technologies and core products, and market expansion is deeper. Ceramic tiles should be made with the characteristics of ceramic tiles. In the future, the product research and development direction of our company must follow the general trend and integrate with the tertiary industry to solve node problems.
“I am originally from the back mountain, but I am a guest in the front hall.” Liang Hongyu, secretary-general of the Materials Application Branch of the China Building Decoration Association, said that this “sound material has its way, and the material has its words” design application study tour aims to perceive the beauty given by nature. Interpret the magnificence of architectural history, let the design understand the material, and listen to the voice of the material.
