On August 21, the "Hengjie Renewal City Plan·Zhengzhou Station and the Opening Ceremony of Hengjie Zhengzhou Red Star Macalline No. 1 Store" was grandly held. China National Building Materials Quality Supervision Deputy Director of the Inspection Center/Secretary-General of Henan Home Building Materials Quality Inspection Association Zhang Ziduan, General Manager of Red Star Macalline Henan Provincial Development Center Jing Hailong, General Manager of Zhengzhou Red Star Macalline Meng Chang, National KA Director of Hengjie Group Liu Liangxiong, Heng Cui Jianbang, general manager of Jie Group’s Zhengzhou Operation Center, and others attended and witnessed the opening ceremony.
Benefiting from the strong foundation of the Hengjie brand in the Zhengzhou market and the strong support from all walks of life in Zhengzhou for Hengjie’s new domestic products, the atmosphere of this event was lively. Hengjie Group cooperated with Red Star Macalline shopping malls, authoritative associations, home decoration companies, and designers and other resources from various sources to assist consumption and create shopping surprises; at the same time, the event further connects high-quality resources from all walks of life in Zhengzhou, making Hengjie’s “Renewal City Plan” IP more popular.
The secret to quality lies in "Hengjie No. 1"
The newly unveiled Hengjie Zhengzhou Red Star Macalline No. 1 store has a simple and elegant style and a complete functional layout. From the meticulous experience scenes to the professional technology to solve pain points, Zhengzhou consumers who are immersed in it can find ideal solutions. .
Liu Liangxiong, national KA director of Hengjie Group, said that as a representative of new domestic sanitary ware brands and an expert in smart sanitary ware, Hengjie has been adhering to the brand spirit of "persistence in heart and focus on quality" for 24 years. , has successively built a full-category production and intelligent manufacturing base including smart products and a national innovation R&D center with a total area of 6,000 square meters, and continues to focus on industry problems and consumer pain points to create products and service experiences that exceed consumer expectations.
In 2020, Hengjie, as the only representative of the entire home furnishing industry, was selected into the People's Daily's "Brand Power Plan"; in November 2021, Hengjie was once again selected together with Huawei, Yili, Moutai and other leading Chinese brands in various industries to lead the new Development of domestic products; Zhengzhou is not only the capital of Henan Province, but also an important central city in central China. With the opening of Hengjie Zhengzhou Red Star Macalline No. 1 store, Hengjie will further integrate into the daily lives of Zhengzhou citizens and become part of the quality life of Zhengzhou city.
In 2022, Hengjie will also launch the Q9X smart horse with "ultra-low water pressure and worry-free driving"Buckets, luxurious series of bathroom cabinets that meet the customization needs of different spaces, and T9PRO water purifying and anti-scaling showerheads supported by a number of cutting-edge technologies, constantly upgrading consumers' bathroom life experience.
The newly opened Hengjie Zhengzhou Red Star Macalline No. 1 store is also a platform for Hengjie to collaborate with high-quality resources from all walks of life in Zhengzhou. Zhang Ziduan, deputy director of the China National Building Materials Quality Supervision and Inspection Center/Secretary-General of the Henan Home Building Materials Quality Inspection Association, said that the launch of the two events on the same day allowed Zhengzhou to see the spirit of the Hengjie brand and also brought new innovations to the Henan home building materials industry. vitality.
Meng Chang, general manager of Zhengzhou Red Star Macalline, said that Hengjie has created a new glory of domestic products with focus and innovation. Since Red Star Macalline entered the Zhengzhou market, it has improved the taste of Chinese people's homes. As their own responsibilities, both parties are like-minded and jointly drive the development direction of the industry;
Ni Pengbo, retail channel director of Hengjie Group’s Zhengzhou Operation Center, said that Zhengzhou is a fertile ground for the development of national brands. Hengjie will cooperate extensively with all sectors of Zhengzhou society such as home decoration, real estate, and designers to provide consumers with high-quality bathroom life. experience.
Renewing the city, "Zheng" is in progress
Located in the hinterland of China, Zhengzhou is a national transportation hub city and an important birthplace of Chinese civilization. On the premise of protecting Zhengzhou’s history, culture and urban style, how to actively respond to the urban renewal strategy and push quality human settlements to a higher level? ?
Li Runkai, senior brand director of Hengjie Group, shared Hengjie’s urban renewal plan. Hengjie's new city plan contains feelings and is also supported by Hengjie's quality products and services. The accumulation of more than a thousand patented sanitary ware technologies allows Hengjie to create trends with technology and intelligence; its full-scenario sanitary ware solutions focusing on products such as Double Q series, R series, customized bathroom cabinets, etc., allow consumers to realize their dreams of quality sanitary ware life; and Hengjie's various innovative service solutions provide professional support for consumers to upgrade their bathroom life; in the 2022 NetEase "Looking for Home Service Models" activity, Hengjie ranked first in the "Home Industry Service Models" in the bathroom category, once again achieving Hengjie's quality services reputation.
Working together, Hengjie and Red Star Macalline have created a model of cooperation between a new domestic home furnishing brand and a leading home furnishing supermarket. The Zhengzhou Operation Center of Hengjie Group held a strategic signing ceremony with Zhengzhou Red Star Macalline. The two parties deeply integrated at multiple levels such as strategy, products, services, channels, etc.Further optimize the experience of Zhengzhou consumers on bathroom products and services.
The iteratively upgraded store image, steadily improved customized service capabilities, and digitally empowered terminal operations have continuously strengthened Hengjie’s channel advantages. Hengjie Zhengzhou Red Star Macalline No. 1 store was awarded the plaque of "Hengjie Group North China No. 1 Store" by Hengjie Group Headquarters, marking that Hengjie's channel construction in the greater North China region has reached a new level.
In the big stage of urban renewal planning, designers are not only magicians of space, but also promoters of quality life. Many design forces in Zhengzhou have become "renovation officers of life", and the renewal of Zhengzhou's urban appearance and Zhengzhou citizens' home life will be more promising.
The successful implementation of Hengjie’s new city plan is not due to Hengjie’s brand alone, but to the cooperation between Hengjie and many supermarkets, decoration companies, designers and other resources from all walks of life in Zhengzhou under the inspiration of a common mission. Collaborative struggle.
Taking the opportunity of holding the "Hengjie Renewal City Plan·Zhengzhou Station and the Opening Ceremony of Hengjie Zhengzhou Red Star Macalline No. 1 Store", Hengjie and partners from all walks of life jointly help build a more livable city and exceed expectations Quality bathroom life is also in progress!
