On September 3, the 12th China Real Estate and Pan-Home Furnishing Industry, with the theme of "New Opportunities, Big Brands", was guided by the China Building Decoration Association, co-sponsored by the Material Application Branch of the China Building Decoration Association and China Ceramics Network The cross-border summit and the 2022 "Top Ten Brands of Building and Sanitary Ceramics" were held grandly at the Qiaoshan Cultural Center in Foshan. Nengqiang Ceramics won the "Top Ten Ceramics Brands" and "Ceramics First-line Brands" awards.
It is worth mentioning that two Nengqiang ceramic tile dealers from Jinjiang, Quanzhou and Weifang, Shandong also received the honor of "Outstanding Dealer in the Building Ceramics Industry" from the organizer at this event.
The "Top Ten Brands of Architectural Sanitary Ceramics" and its award ceremony were founded by China Ceramics Network. Since the first selection and award ceremony in 2011, it has been successfully held for 12 consecutive years so far. Over the past 12 years, with the strong support of the China Building Decoration Association and the effective empowerment of China Ceramics Network's network communication advantages, the "Top Ten Brands of Building and Sanitary Ceramics" has gradually grown into the "Ceramic Industry Hundred Flowers Award", which has long been regarded by countless consumers. It is an important basis for measuring brand value.
Ouyang Tiansheng, chairman of China Ceramics Network and visiting professor of Jingdezhen University, Jin Cuodao, the proposer of explosive strategy theory and founder of the explosive strategy research center, founder and chairman of Guangzhou Jianzhong, and a practical marketing leader in China's home building materials industry Characters Hou Dingwen, Secretary-General of Material Application Branch of China Building Decoration Association Liang Hongyu, Vice Chairman of Material Application Branch of China Building Decoration Association and Chairman of Guangdong Pingdingshan Chamber of Commerce Wang Baowu, General Manager of Wrigley Home Furnishing Group Ceramics Division Cheng Zhen, Haosheng Group Brand Marketing Business You Jun, general manager of the department, Han Feng, founder of Guiren Xiuzhu Strategic Marketing Consulting, Zheng Zhe, editor-in-chief of NetEase Home News Center, and other leading guests attended the ceremony to discuss new trends in industry development.
After years of development, Nengqiang Ceramics has 4 modern production bases, a total production area of over 3,800 acres, 25 modern production lines, and an annual production capacity of over 70 million square meters. In addition, Nengqiang Ceramics has a rich product category. At the same time, it also focuses on innovative research and development of new products. This year, it has launched new products such as Zhenpin Meteorite Series, Plain Rock Flannel Series, Plain Rock Plain Flannel Series, and Plain Rock Series. product.
Since its establishment in 1999, Nengqiang Ceramics' marketing outlets have been spread all over the country. As market demand continues to increase, in order to further improve Nengqiang's service system and facilitate meeting customer needs, Nengqiang Ceramics actively explores branch and central warehouse business models, accelerates national strategic layout, and establishes an operation center. In June this year, the operation center of Nengqiang Henan Branch was officially completed, with an inventory worth 20 million yuan and full-serviceThe system is officially launched. The establishment of the Nengqiang operation center and central warehouse can not only reduce the inventory pressure of dealers and reduce logistics costs, but also help solve real-time problems of consumer users, and once again respond to the brand proposition of Nengqiang's ingenious service.
Brand influence is a comprehensive reflection of the brand's core influence and extended influence. In order to shape the brand's benchmark image and influence, Nengqiang Ceramics adopts a combination of online and offline methods.
On February 23, the cross-border co-branding and craftsmanship inheritance journey of Nengqiang Ceramics × "National Craftsman Collection" officially launched under the witness of dozens of ceramic industry media. Nengqiang Ceramics innovatively explores the live broadcast pre-purchase model, using online + offline dual linkage, and starts live broadcast pre-orders for one hour every night during the event. The cumulative number of online viewers is as high as 80,000, and 175 exquisite gifts are given out, making consumers more intuitive and more While truly understanding the product, it increases their understanding of Nengqiang ceramic tiles and their purchase pleasure.
In addition, Nengqiang Ceramics will also place advertisements on Foshan Metro Line 2. From Guangzhou South Station to Nanzhuang Station, Nengqiang can be seen at every station, further demonstrating the brand image to the public and improving Nengqiang's reputation. Strengthen the social visibility and influence of ceramic tiles.
Regarding the double award this time, Nengqiang Ceramics said that it will continue to adhere to its ingenuity, strive to be the first, continue to innovate and surpass, create value for consumer users, promote the development of the building ceramics industry, and strive to promote high-quality development!
