Under the existing market environment, the ceramic tile market is fiercely contested and the competition is in full swing. Some people left the market sadly, while others bucked the trend, sought changes in competition, and ushered in leap-forward development amidst the changes. Mr. Wei Wanjun, general manager of Hengshui Oceano Ceramics, is undoubtedly such a person who is good at grasping the general trend.
Since acting as an agent for Oceano in 2004, we have gone from ordinary ordinary stores to local representative high-end ceramic tile flagship stores, from local distributors to leading merchants in the brand area. An industry leader from single store operations to retail and engineering channels. Wei Wanjun used each dazzling achievement to build Oceano into a well-deserved leading local ceramic tile brand. With this, Mr. Wei Wanjun was successfully selected as the "Outstanding Dealer of 2022" at the award ceremony of China's top ten brands of architectural sanitary ceramics, known as the "Industry Hundred Flowers Award".
Like-minded and win-win together
As a veteran, Wei Wanjun has always maintained the spirit of a soldier who dares to venture and fight. In 2003, Mr. Wei retired from the army, refused relocation, and boldly headed into another unknown with hope. At that time, the real estate industry was in the ascendant. With his keen market insight, Wei Wanjun realized that the explosion of real estate would definitely create a new blue ocean in the building materials and home furnishing industry. With a forward-looking analysis and prediction of the market, Mr. Wei firmly entered the ceramic tile industry and chose Oceano ceramic tiles, which is well-known for its R&D and innovation in the industry.
Some people say that choice is more important than hard work. As long as you are in the right direction, you will continue to move closer to your goal. This is especially true when choosing a brand! "Our cooperative relationship with Oceano can be summed up in one sentence - it starts with appearance, focuses on quality, and is loyal to the brand! Really good products use value to drive growth." When talking about the relationship with Oceano, Wei Wanjun is This is the answer.
△Oshenno’s new product effects in 2022
Wei Wanjun said that he has set a goal for himself from the beginning of his business, and that is to become a high-end ceramic tile brand., to make products with brand and connotation. As a leading high-end ceramic tile brand in the industry, Oceano has always been guided by product R&D, innovation and design in its more than 20 years of brand development. Whether it is the control of fashion trends or the awareness of design innovation, Have your own persistence and thinking. At that time, I also keenly felt that Oceano's products would definitely lead the next market trend. Facts have proved that my choice was undoubtedly very correct.
A single thread cannot make a thread, and a single tree cannot make a forest. After Wei Wanjun became an Oceano dealer, Oceano provided great support in terms of cultural construction, professional training, market empowerment, etc., which made him feel Oceano's meticulous care for dealers. For a long time, Oceano has always been committed to establishing closer cooperative relationships with dealers, doing a good job in strengthening and enlarging dealers, and in the current fierce market competition, it has firmly supported dealers and created manufacturers' interests. community and a community of destiny. Over the years, Wei Wanjun and Dongpeng have complemented each other and moved forward side by side, creating new brilliance one after another.
Deepen the market and deepen services
The essence of market competition is to occupy the minds of consumers. Only by being at the forefront of the market can we get a first glimpse of the truth behind market consumption habits. Wei Wanjun said that although Hengshui is a third- and fourth-tier city, consumers' recognition of high-end building materials and home furnishings is no less than that of first- and second-tier cities. Therefore, differentiation and reputation have become the key to consumer choice.
Deeply exploring user needs and giving consumers more service value in addition to brands and products are Wei Wanjun’s magic weapon for success.
△Hengshui Oceano Sales Team
In terms of store retail, Hengshui Oceano adheres to customer-centricity and continues to optimize customer experience. In order to build Oceano into a representative local high-end brand, Wei Wanjun not only built the largest local high-end ceramic tile flagship store, but also equipped it with a first-class sales service team to continuously upgrade and optimize various service details, from store services to program design. , paving guidance, return and replenishment services, after-sales return visits, etc., all allow consumers to experience a higher quality service experience. At the same time, Hengshui Oceano also made a heart-warming move by sending gifts and greetings to old customers during traditional holidays. It seems to go against the businessman's original intention of pursuing profit, but in exchange for a good reputation spread by word of mouth.
Mr. Wei emphasized that in order to ensure a stronger service team, with the strong support from the Oceano headquarters, we continue to strengthen the learning and training of store sales staff, continue to improve and update according to market changes, and integrate both internal and external The model accelerates the growth of the sales team and pays close attention to market trends and the preferences and aesthetics of young customers.Insight into the fashion trends of the times, realize its own channel value with "professional + quality + experience" one-stop shopping service, and build competition barriers in the consumer field in the home furnishing era.
△Part of Hengshui Oceano Projects
In terms of engineering channels, Hengshui Oceano is the leader among local ceramic tile brands. Wei Wanjun said that Oceano's strong brand effect, excellent product quality, and excellent service system provide strong system support for us to deepen our engineering channels. Based on these exclusive brand advantages of Oceano, Hengshui Oceano continues to develop strong local real estate projects and representative municipal engineering projects in Hengshui, and relies on professional and efficient team operations to control the financial risks in engineering projects and strengthen After-sales service on the construction site to ensure good economic benefits from project channels.
Under the leadership of Mr. Wei, Oceano's strong brand image has been deeply imprinted in the minds of local consumers, and has captured a large number of mid-to-high-end consumer groups, becoming a truly trustworthy and powerful high-end brand in their minds.
Be brave enough to break through and be the first
Cognition is never static. To adapt to the ever-changing market and talk about empiricism will only be abandoned in the era of great waves. Having the courage to "be the first to eat crabs" and not being afraid of failure or trying all over again are the cornerstones of Wei Wanjun's success.
Under the current market environment, dealers are facing unprecedented operating pressure: externally, the economy is declining and the market is changing; internally, costs are increasing and operations are restricted. In the face of adversity, Oceano's "regional alliance strategy" came into being. The so-called "regional alliance strategy" relies on the establishment of regional alliance warehouses, through the implementation of "all products + omni-channel" marketing organizations, giving full play to the scale effect of regional alliance warehouses, and generating momentum through an atmosphere of sharing, co-progress, and common development to achieve rapid profitability. capabilities to jointly create a "win-win situation" for the brand, alliance leaders, and members.
△Hengshui Alliance Warehouse Founding Meeting
Thanks to Hengshui City’s unique geographical and transportation advantages and Hengshui Oceano’s strong brand appeal, Mr. Wei naturally shouldered the responsibility of" the banner of "regional alliance strategy", and became Oceano's first regional alliance warehouse leader. Inspired by Wei Wanjun's courage to be the first and the courage to take responsibility, dozens of regional alliance members from Oceano's North China region gathered in Hengshui to form " The regional alliance of unified thinking, unified goals and unified actions achieves the outstanding advantages of building a brand through scale, efficient collaboration, and jointly building the brand.
As the first stop of Oceano’s “regional alliance strategy”, the establishment of the Hengshui Alliance Warehouse undoubtedly has important strategic significance. The establishment of the Hengshui Alliance Warehouse has effectively realized the "all-product, all-channel" deployment among regional markets, effectively alleviating the financial pressure, inventory backlog, logistics costs and other pressures of the majority of third- and fourth-tier dealers. At the same time, the regional alliance is also a platform for mutual learning and exchange of business experience, which can give full play to the huge role of "supporting the small with the big, joint research and progress", so that every dealer member in the region can obtain balanced development in all channels.
Wei Wanjun has proved with facts: Big brands operating in small cities can achieve greater results! In the existing market, challenges and opportunities coexist. In the face of the challenging market environment and industry competition, only strong brand strength and long-term brand potential can It is the key for dealers to become bigger and stronger!
Let us pay tribute to all Oceano family members like Wei Wanjun who adhere to their true intentions and strive for excellence, and strive to help consumers live in higher quality and better homes!
